Is Your Logo Fresh?

by Lisa Wiklund

A big part of your brand is your logo. It tells your brand’s story and communicates core messaging without a single word. In many ways, it is like a shorthand for your brand. Because of this, it is important your logo stays up to date and modern. While consistency is…

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Taking Advantage of Tourism

by Lisa Wiklund

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months tour buses rule the streets and the Walmart parking lot becomes Whitehorse’s busiest campground. But as tourism in the Yukon continues to grow (overnight visitation is up 2.5% from 2016 to 2017), so too…

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5 Digital Advertising Trends of 2018

by Lisa Wiklund

Trends are difficult to keep up with. Just as we find ourselves comfortable with one, another pops up. And another, and another. As we settle in to 2018, popular trends have solidified their presence, and have lingered long enough for us to wrap our heads around. Below are some of…

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Strong brands leave you with something in the end

by Al

In a 2011 TD Waterhouse Business Succession Poll of over 600 small business owners in Canada, 23% of them said they would simply close their business down when it was time to retire. A further 27% said they were not yet sure what they’d do with their business. In other…

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Strong brands provide marketing impact at a reduced cost

by Al

CBC hosted an online Dragon’s Den event in 2011 in which thousands contributed to a poll about the state of small business in Canada. Among the surprising findings was that 29% of small businesses do no marketing at all. I’d bet dollars to donuts that no one in that demographic can…

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Facebook’s getting friendlier

by Krysten

Have you heard? Facebook is changing, and it might affect you – and your business. Since the 2016 US Election, Facebook has been blamed for enabling fake stories, Russian propaganda and “filter bubbles” – which is basically what happens when you begin to see only the content you like and…

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01.05.2018 5 comments

2017 in Al’s rearview mirror

by Al

When I look back on 2017, on the work we did, the wins and losses, the terrific communication initiatives in which we were involved, faces get in the way. That’s right, faces. I try to focus on the work, but the people keep getting in the way. Now, there are…

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Turn Employees into Brand Ambassadors

by Mike

Are you ignoring one of your most important audiences? There are many ways to determine who your ideal – or target – audience is. Knowing who your customers are is usually step two after figuring out what it is that you actually do. One of the biggest mistakes companies make,…

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A Communication Toolkit for Nonprofits

by Krysten

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still have time to give back to their community by volunteering for various non-profit organizations. We can all think of at least one that has impacted us directly ­– Women’s Transition Home, Wildwise, Yukon Invasive…

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Valérie Théorêt

Valérie, full of life Valérie was one of the most full-of-life people I’ve ever known. I admired… Read more