Facebook’s getting friendlier

by Krysten

Have you heard? Facebook is changing, and it might affect you – and your business. Since the 2016 US Election, Facebook has been blamed for enabling fake stories, Russian propaganda and “filter bubbles” – which is basically what happens when you begin to see only the content you like and…

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01.05.2018 5 comments

2017 in Al’s rearview mirror

by Al

When I look back on 2017, on the work we did, the wins and losses, the terrific communication initiatives in which we were involved, faces get in the way. That’s right, faces. I try to focus on the work, but the people keep getting in the way. Now, there are…

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Turn Employees into Brand Ambassadors

by Mike

Are you ignoring one of your most important audiences? There are many ways to determine who your ideal – or target – audience is. Knowing who your customers are is usually step two after figuring out what it is that you actually do. One of the biggest mistakes companies make,…

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A Communication Toolkit for Nonprofits

by Krysten

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still have time to give back to their community by volunteering for various non-profit organizations. We can all think of at least one that has impacted us directly ­– Women’s Transition Home, Wildwise, Yukon Invasive…

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Strong brands attract (and keep) good employees

by Al

You want good employees. Not only are they a pleasure to work with, they make you more money and they save you money. Gallup meta-analysis suggests that when companies select the top 20% of the most talented candidates to fill a managerial position, they generally realize a: 10% increase in productivity,…

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Strong brands demand higher prices

by Al

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and walking in rivers waving a stick. I know which brands of gear I consider to be best for my purpose and I routinely pay a premium price for “my” brand. I know some people…

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10.13.2017 leave a comment

Aspirational vs. Actual Brand Articulation

by Mike

When I was young I remember always being asked “what do you want to be when you grow up?” My answers usually ranged from astronaut to rock star to everything in between. What I learned later is that a better question would be “who do you want to be?” We…

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Strong Brands Raise Brand Advocates

by Al

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or service, and recommend you to others. In other words, they do the work for you. According to research from Zuberance and Forrester Research, 94% of consumers trust brand advocates, while only 14% of consumers trust…

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Colour Your Brand

by Krysten

Ok, pop quiz. When you see this colour, what do you think of? How about this one? Chances are that when you looked at these colours, a certain brand or company popped into your mind. That’s because those brands have taken extra care to make sure every single time their…

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Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more

Strong brands provide marketing impact at a reduced cost

CBC hosted an online Dragon’s Den event in 2011 in which thousands contributed to a poll about… Read more