Strong Brands Raise Brand Advocates

by Al

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or service, and recommend you to others. In other words, they do the work for you. According to research from Zuberance and Forrester Research, 94% of consumers trust brand advocates, while only 14% of consumers trust…

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Colour Your Brand

by Krysten

Ok, pop quiz. When you see this colour, what do you think of? How about this one? Chances are that when you looked at these colours, a certain brand or company popped into your mind. That’s because those brands have taken extra care to make sure every single time their…

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Increase your reach through word of mouth

by Al

One of the significant benefits of understanding and positioning your brand is the word of mouth (WoM) it can generate. Numerous studies have concluded that consumers are more influenced by WoM in buying decisions than by all other forms of print, online or broadcast advertising. • 84% of consumers rank…

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08.18.2017 leave a comment

Clarify Your Brand: The Audit

by Mike

What do you do best? What are you passionate about doing? What can you make money doing? Answering these three key questions will lay the foundation for your Hedgehog Concept. They are also a great jumping-off point for you to start taking a closer look at what your brand is,…

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From Start to Finish

by Jessica

Many of you may wonder how a job at aasman goes from a client’s communications problem or opportunity, to a multifaceted, engaging campaign. It has taken many years to get our process running like the well-oiled machine it is today, but we feel like we’ve earned our black belts when it…

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Transcending your brand

by Mike

The world is a big place, with billions of people in it, having a billion different ideas every second, millions of which morph into brands. Yet, every so often a brand so inhabits the collective consciousness, it transcends beyond mere product or brand. Take these examples. When someone reaches for…

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Seven Benefits of Branding

by Al

If you’re not an astute investor then, like me, you probably wish you had one in the family. Some older brother or distant cousin who knew where you should park your dollars to double or triple it every year, guaranteed. That’s the kind of return on investment (ROI) we read…

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Flaunt Your Flaws

by Krysten

In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of communication, choosing to speak to the “common man” – the everyday folks just like us. It’s smart, really. Communicate with your audience by saying exactly what they are thinking. It’s more real, more authentic,…

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06.28.2017 1 comment

Goodbyes and Hellos

by Krysten

A few weeks ago, the hub to our wheel – Cassandra – spread her wings and rolled on over to a new position at YG. While we miss her greatly, we are so happy that she was able to land a job she has been working so hard to achieve!…

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Most Read Articles

Increase your reach through word of mouth

One of the significant benefits of understanding and positioning your brand is the word of mouth… Read more

Colour Your Brand

Ok, pop quiz. When you see this colour, what do you think of? How about this… Read more

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more