With the beginning of each New Year we have the opportunity to look back on the year that was. We had a great 2013 here at aasman:
Strengthening old friendships
We started the year with the Yukon Energy Ambassadors Campaign—using local faces to encourage energy conservation. Other work with long-time clients included the second phase of the Am I The Solution Campaign with the Women’s Directorate, the 2013 Flu Shot Campaign with Health and Social Services and a Communications Plan and Campaign with the Yukon Hospital Corporation. We also had the unique opportunity last year to partner with Outside the Cube in the creation of the 2014 Yukon Vacation Planner. It was great to experience the strengths of two Whitehorse creative agencies working together, and a lot of fun to boot!
In 2013 we began a three-year awareness campaign with Yukon Housing that promotes fuel-burning appliance safety. We helped Yukon Highways and Public Works with a major brand clarification, brand alignment and communications plan. In the private sector we did branding work with Alkan Air, Whitehorse Motors, and Austring, Fendrick and Fairman. Very locally, we developed a Marketing Plan with the City of Whitehorse. And a bit farther away, we developed an Interpretive and Exhibit Plan with the Village of Mayo for the Binet House.
In true aasman fashion, many events this year came in threes. Three new staff members were hired this year, with the addition of Nicolas Lemieux, Krysten Johnson and Alex Hill. These additions were just in time to see Heather Deuling and Jen Wiebe off for maternity leave. Including Corey’s new addition, three babies were born to aasman staff this fall—within 18 hours of each other!
Having Ben Barrett-Forrest as our graphic design summer student was a highlight of summer 2013. He will be graduating this coming spring and we are confident that 2014 will be a great year for him!
Last but far from least, Zeke Aasman and Corey Bradbury joined the ownership team here at aasman. Their investment in the work they do is now matched by their investment in the company itself!
In 2013 aasman achieved many of our resolutions, including an increase in branding work, and helping clients explore online advertising—providing more optimization, analytics and online support. This was particularly visible in the launch of the Yukon News responsive website and the Yukon Work Futures responsive website.
We are really looking forward to an exciting 2014—including our 25th anniversary!