06.28.2017 1 comment

Goodbyes and Hellos

by Krysten

A few weeks ago, the hub to our wheel – Cassandra – spread her wings and rolled on over to a new position at YG. While we miss her greatly, we are so happy that she was able to land a job she has been working so hard to achieve!…

Read more

06.20.2017 leave a comment

How much change is a good thing?

by Jess

We see it time and time again, the struggle brands face to stay current and top-of-mind. But to what extent can a brand change without upsetting the peace or losing valuable brand identity? A valuable lesson from Coca-Cola: In 1985, Pepsi was catching up to Coca-Cola in the legendary cola…

Read more

04.24.2017 1 comment

When purpose doesn’t pan out

by Rona

Put a fearless girl in front of a charging bull, and change a charging bull forever. By now, you may have heard of the “Fearless Girl” statue that was placed before the iconic “Charging Bull" on Wall Street last month by State Street Global Advisors. The girl was quickly hailed by…

Read more

04.06.2017 leave a comment

Extra, Extra – Get Us to Read all About It

by Krysten

Many business owners can feel discouraged by the small return on investment they may be getting from traditional media forms. It’s expensive, time consuming and overwhelming for many. However, there is hope! There are many different ways to advertise without spending a dime by using the media that you already…

Read more

03.17.2017 leave a comment

1,000 miles of free content

by Jessica

Another year, another Yukon Quest race come and gone. As the Iditarod draws to a close this week, I find myself reflecting on my time spent on the trail for this year’s Yukon Quest and their differing approaches to communication. As part of the Yukon Quest Public Relations team, I…

Read more

Five Fixes for a Fab Focus Group

by Krysten

Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…

Read more

Aasman

02.20.2017 1 comment

Meet the Best of Both Worlds

by Cassandra

aasman’s design team has not only grown in size but has expanded horizons from north to east. Give it up for Emeraude our newest designer who is born and raised in the Yukon, and a shout out to Jessica our intern designer from Toronto (Waterdown), Ontario. I’m thankful for the…

Read more

Before you get on the field

by Mike

There used to be two guaranteed things in life: death and taxes. I’d like to propose a third eventuality: evolution. I don’t mean what comes next in that Darwinian drawing (though I feel like it’s a pudgier version of a Terminator with two giant thumbs instead of fingers), I mean…

Read more

Aasman

01.26.2017 2 comments

Fare thee well, Steve

by Al

He came for the hunting. He stayed for the branding. Sadly for us, he’s now leaving for romance. Anybody who knows Steve, knows he’s a passionate sorta guy. What’s he passionate about? Pretty much everything: hunting, fishing, Yukon, marketing, wrestling, politics, faith, winning RFPs, food and yes, a woman named…

Read more

Most Read Articles

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more