Innovation, Awards and Aasman: Web design honoured at Ma Murray awards

by Alex Hill

For the second time this year Aasman is being recognized for innovation, this time in partnership with our friends at the Yukon News. The newspaper took home the bronze for best website and online innovation, a website that Aasman Brand Communications partnered in creating. Perhaps the biggest honour for us…

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Aasman

04.23.2014 3 comments

From a Forrest in the North to a sensation across the internet: The Design Deck

by Alex Hill

Driving into work today, I was pleased to hear a familiar voice when I tuned into the CBC. Familiar mostly because of his work, his videos and his blog posts, which I have seen much more of than the creator himself. Ben, the voice in question, was aasman’s summer student…

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Industry

04.17.2014 1 comment

Hunting for the next big egg

by Eleanor

Easter is first and foremost a meaningful story of resurrection, hope and renewal. For two millennia, the Church Universal has recognized Easter as the holiest day of the Christian calendar. But the cross, a thorny crown, death and resurrection is a pretty hard sell. The solution? Brand it with bunnies,…

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Aasman

04.11.2014 3 comments

New intern brings furry perspective to Friday at Aasman

by Alex Hill

On this sunny Friday afternoon, the Aasman office was feeling pretty quiet. Zeke and Corey were conducting a “board meeting” at Mount Sima. Steve was getting a tan to make us all jealous in Costa Rica, Nicolas was ill, Eleanor and Neil were at opposite ends of the country, while…

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Work

03.27.2014 2 comments

Betcha Didn’t See That Snap Coming!

by Krysten

We aasmonites aren’t afraid to take risks — if the idea is big enough. Some people call that trend-setting. We call it innovative business. Aasman recently helped Nova Scotian retail icon Mic Mac Mall execute a first-of-its-kind social media promotion. I checked in with Neil, our man in Halifax, to…

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Three backwards brainstorming tips

by Eleanor

Coming up with ideas can be intimidating at times. An oft used technique to structure the task is brainstorming. It's a quick and easy way to generate plenty of ideas. Here are a few unexpected tips that might seem backwards at first, but will actually help you conduct your next…

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Call to the colourful 95%: Seeking Yukon faces

by Alex Hill

Yukoners are a particularly lovely bunch, if you ask me. It must be something about all the fresh air and exercise we get up here, or perhaps there is something in the sparkling clean water. Whatever the reason is, those Yukon faces are integral to many of the campaigns we…

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Defining Ourselves by What We Love

by Steve

“That _____ is so you.” We have all heard this saying... maybe in relation to a piece of clothing, a car, decorations, or any other number of products. But if we think a little more deeply about it, we have to ask, “how is it that an inanimate object can…

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Work

02.20.2014 5 comments

Our process: Installing Salty Talk

by Eleanor

Aasman staff Krysten Johnson and Alex Hill were responsible for installing Salty Talk campaign material in almost every Whitehorse grocery store. Let's find out what went into the process. ER: I heard you went to the grocery store for a client the other day. That's unusual. What were you doing…

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