Industry

12.12.2013 1 comment

Let’s talk about WestJet

by Eleanor

One of my favourite things about working at a brand communications agency is the team spirit. No two people see the same idea in the same light—many heads are better than one. That's in part why our business is structured to be team focused. Any job that comes in the…

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Industry

12.06.2013 1 comment

Flash(mob)ing Kids – Causing a stir and supporting a cause

by Alex Hill

There is no question that the Canada Games Centre is a wonderful facility for all Yukoners, but it has a particular importance for Whitehorse children, where they have the opportunity to participate in sports, play with other children, and just generally build their confidence. To have such an opportunity is…

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Air Canada offers wilted carrots

by Margriet

A few weeks ago I got up at the inhumane hour of 3:30 am to catch a 5:55 am Air Canada flight from Whitehorse to Edmonton. I had checked in on-line the night before, and having heard the horror stories of Yukoners bumped from flights for showing up ‘late,’ I…

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Industry

11.19.2013 1 comment

Is Social Media Making Us Rude?

by Krysten

There is no doubt we can be just plain mean over the Internet, but has our online sass started invading our offline lives? When on a date, out with friends or at a party, do you find yourself spending more time looking at your phone screen than your living, breathing…

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30 squats – education as a carrot

by Eleanor

It is often reasonable to believe that education is the best way to encourage behavioural change. Make nutritional information available on food so that consumers can make informed choices. Warn people of the dangers of being inactive so that they will walk to work. Even better, explain the benefits of…

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Industry

11.08.2013 2 comments

Grits, politics and YouTube

by Alex Hill

I am an avid YouTube user, visiting the site probably 10 times a day for everything from music to recipes to tutorials on how to fix a computer problem. With every video I watch lately comes the increasingly common 15-second commercial preceding it. As a consumer, I find it to…

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Marketing #inadrunkenstupor

by Alex Hill

First of all, we highly recommend that you do NOT do this. We at Aasman do not do this and we really don’t think that it would be very good for our business, not to mention our livers. Marketing #ontwitter, however is something that we would recommend, especially when that…

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instagood

by Alex Hill

I have noticed a bit of a trend recently among some of the more popular characters that I follow on social media. There is an increasing tendency to use their powers of popularity to help out with a certain cause or issue. I’m not talking about the friend from high…

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Aasman

10.09.2013 2 comments

The Aasman Trilogy

by Eleanor

Some people talk about a bun in the oven in reference to babies, but at aasman we know that when something good is in the making, you don't make just one at a time. Last week, within 18 hours of one another, three little babes were welcomed into the world—one…

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