Marketing #inadrunkenstupor

by Alex Hill

First of all, we highly recommend that you do NOT do this. We at Aasman do not do this and we really don’t think that it would be very good for our business, not to mention our livers. Marketing #ontwitter, however is something that we would recommend, especially when that…

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Industry

10.11.2013 4 comments

instagood

by Alex Hill

I have noticed a bit of a trend recently among some of the more popular characters that I follow on social media. There is an increasing tendency to use their powers of popularity to help out with a certain cause or issue. I’m not talking about the friend from high…

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Aasman

10.09.2013 3 comments

The Aasman Trilogy

by Eleanor

Some people talk about a bun in the oven in reference to babies, but at aasman we know that when something good is in the making, you don't make just one at a time. Last week, within 18 hours of one another, three little babes were welcomed into the world—one…

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Work Industry

09.27.2013 1 comment

Death calling: are scare tactics the best tactics?

by Alex Hill

Recently I was given the opportunity to try my hand at some copy writing for one of the campaigns that we are working on here at Aasman. I love writing, but as this was my first time writing copy for radio, I decided to start this process in the same…

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09.18.2013 1 comment

Going public with our accounts

by Eleanor

We have one more introduction to make this season. Please welcome back to the Yukon our new account manager, Alex Hill. We're very excited to have her at aasman for many reasons, read on for details.... Alex, how long have you been in the Yukon? I was born and raised…

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Would you name your baby tweet, twitter or twerk?

by Eleanor

Some people would. The following lil' video about the impact of social networks is full of shocking and current stats and facts. Most of them are more about why you could consider tapping into the market rather than what to name your baby, but they cover that too. Don't let…

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In the nook with The Collective Good

by Eleanor

It’s always interesting to see what new businesses in town are up to. This week we interviewed Jen Williams, owner of The Collective Good (TCG). AAS: You’re unique wares are tucked away in a little nook, how do you advertise who you are and where you are? JW: TCG is…

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Industry

09.10.2013 2 comments

What does a respectful beer commercial look like?

by Eleanor

Have you seen this latest ad for Guinness beer? It's emotionally moving—aided strongly by the contrast of breathy symphonic music paired with sweaty sportsmen giving their all, as well as the deep and slow narrator's voice. As far as I know, Guinness has never positioned itself as a guzzle-on-your-tailgate party…

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Aasman

09.06.2013 2 comments

What does it mean to run the Klondike Road Relay

by Krysten

For those of you who aren’t aware of the buzz and excitement going around town regarding the Klondike Road Relay, I feel it is my job to inform you. A little background info: The Klondike Road Relay began in the fall of 1982 and is a 176.5 km foot race…

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