3 ways to be more innovative

by Eleanor

Last week aasman was honoured with a Frozen Globe Award for Most Innovative Company. We're totally excited about the award, but even more excited about the innovation that's coming out of our office everyday. It's even spilling into this blog—here goes: Three ways to be more innovative 1. Forget about…

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aasman balls frozen at last night’s globes

by Krysten

It was a night of glamour, fine dining and celebration, all while mingling with some of Yukon’s finest. Many local politicians joined in the celebrations, including Currie Dixon, Sandy Silver, Ryan Leef, Elaine Taylor, while head honchos of the territories major companies dined at tables next to me. I was…

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Work

01.09.2014 4 comments

2013: Year in Review

by Alex Hill

With the beginning of each New Year we have the opportunity to look back on the year that was. We had a great 2013 here at aasman: Strengthening old friendships We started the year with the Yukon Energy Ambassadors Campaign—using local faces to encourage energy conservation. Other work with long-time…

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Aasman

12.24.2013 1 comment

Christmas on purpose

by Nicolas

Here we are, at Christmas’ dawn, in the red aasman headquarters, making the most of our last hours before the holidays to finalize our analysis, strategies and designing the most compelling materials to create emotion and reaction. We are driven by project purposes, but fueled by teamwork, positivity, mutual inspiration…

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Industry

12.12.2013 1 comment

Let’s talk about WestJet

by Eleanor

One of my favourite things about working at a brand communications agency is the team spirit. No two people see the same idea in the same light—many heads are better than one. That's in part why our business is structured to be team focused. Any job that comes in the…

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Industry

12.06.2013 1 comment

Flash(mob)ing Kids – Causing a stir and supporting a cause

by Alex Hill

There is no question that the Canada Games Centre is a wonderful facility for all Yukoners, but it has a particular importance for Whitehorse children, where they have the opportunity to participate in sports, play with other children, and just generally build their confidence. To have such an opportunity is…

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Air Canada offers wilted carrots

by Margriet

A few weeks ago I got up at the inhumane hour of 3:30 am to catch a 5:55 am Air Canada flight from Whitehorse to Edmonton. I had checked in on-line the night before, and having heard the horror stories of Yukoners bumped from flights for showing up ‘late,’ I…

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Industry

11.19.2013 1 comment

Is Social Media Making Us Rude?

by Krysten

There is no doubt we can be just plain mean over the Internet, but has our online sass started invading our offline lives? When on a date, out with friends or at a party, do you find yourself spending more time looking at your phone screen than your living, breathing…

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30 squats – education as a carrot

by Eleanor

It is often reasonable to believe that education is the best way to encourage behavioural change. Make nutritional information available on food so that consumers can make informed choices. Warn people of the dangers of being inactive so that they will walk to work. Even better, explain the benefits of…

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