The History of the Pencil

by Ben Barrett-Forrest

Today, we are going to learn about an item that we use everyday but rarely give any thought: the pencil. The word pencil is derived from the Latin penicillus, or “little tail” (also the root of the word penis…go figure!). The first object that was ever referred to as a…

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The longest word in the world?

by Eleanor

It's always a struggle to make ad copy short and snappy. Words need to roll off the tongue and stick in the mind. Ideally a phrase (a.k.a.: a slogan, a tag-line, an inspiring proposition, an ear worm, a one-liner) is rhythmic to some degree or memorable by some other literary…

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Have you heard the news?

by Eleanor

Are you working with a small budget? Looking to make the most bang for your buck? Consider earned media and how a small event targeted toward a few dozen people can reach tens of thousands of radio listeners and blog readers. Here's an example of how it's done well: Without…

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What’s Wonderful on the Web - Part 1

by Ben Barrett-Forrest

As the week wraps up, I thought I would give you a brief look into what I have found interesting in the world of art and design on the web. Here is a piece of exceptional digital illustration combined with in-depth historical research. A TV channel from the UK called…

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The Fun of Fonts: a Haines Graveyard

by Ben Barrett-Forrest

I spent the May long weekend in Haines, Alaska, with my family. It was a beautiful, sunny weekend (far removed from the snowstorms happening in Whitehorse), and we spent our time bear-gazing, eating salmon sandwiches, and snooping around parts of Haines we hadn’t explored before. We found ourselves in a…

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Work Aasman

05.17.2013 2 comments

Week One at Aasman: Ben’s Impressions

by Ben Barrett-Forrest

My first week at Aasman is finished, and it has been truly exciting. I had expected that my first week would be pretty calm, with introductions and training. BOY, I was wrong! Since I arrived at 8:30 on Monday morning, it has been a thrill ride of client meetings, information…

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BLTs, a font named Bebas, and Ben Barrett-Forrest

by Eleanor

It’s really beginning to feel like summer now that our summer student Ben Barrett-Forrest is here in the aasman studio. We always like to get to know our newbies by introducing them in a unique aasman way—with questions about bread, butter, and music. Carry on Ben…. Ben, how long have…

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tgif round up

by Jennifer Wiebe

Happy sunny Friday! Here is a little video that will make you feel good about humanity (Thanks for this Heather) A week of groceries from around the world (From Corey) And here is another feel good video about a great photographer from Kristen's hometown (Ta Kristen) Enjoy the sun!

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Aasman

05.08.2013 6 comments

20 Minute Makeover

by Neil Stephen

For the second year in a row the City of Whitehorse promoted its '20 Minute Makeover' garbage clean-up concept to residents and businesses of the wilderness city. Donning blue latex gloves and the knowledge it would only last 20 minutes, the aasman team took to the streets around our 4th…

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