The power of nimble restraint

by Eleanor

Sometimes people marvel at the cost of developing a logo or the length of time it takes to create such a simple icon. Fair enough—it's a long process worth understanding. I read this blog about a logo refresh for Mail Chimp and it struck me as a good example of…

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The Lowdown on Slouching

by Ben Barrett-Forrest

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is such a bad thing, why does it feel so good? Slouching is your body’s way of taking strain off of its muscles and distributing its weight evenly over its joints. Humans evolved to run…

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Aasman

07.03.2013 2 comments

Shark attack birthday!

by Eleanor

Happy Birthday Kristen! It's no small challenge when a graphic designer is too sick for cake, especially when it's time to celebrate. We think we found a creative and purposeful solution in this Ode-to-Australia fruit salad.

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Industry

06.27.2013 2 comments

Wish you were on a road trip?

by Eleanor

If you're loving the Yukon right now—the heat, the long light, short pants and flowy dresses—you'll love this campaign. Five bloggers are road-tripping through the Yukon and sharing their experiences through the Canadian Tourism Commission's Tumblr as part of Keep Exploring's Journey to TBEX—"an epic journey to the world's largest…

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6 Tips for Twitter Newbies

by Ben Barrett-Forrest

I recently began tweeting. I’ve had a twitter account since 2009, but I’ve never been compelled to use it. My sudden foray into the twitterverse was prompted by the recent success of my typography video, which gained me about 300 new twitter followers. I figured that I should take advantage…

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The History of the Pencil

by Ben Barrett-Forrest

Today, we are going to learn about an item that we use everyday but rarely give any thought: the pencil. The word pencil is derived from the Latin penicillus, or “little tail” (also the root of the word penis…go figure!). The first object that was ever referred to as a…

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The longest word in the world?

by Eleanor

It's always a struggle to make ad copy short and snappy. Words need to roll off the tongue and stick in the mind. Ideally a phrase (a.k.a.: a slogan, a tag-line, an inspiring proposition, an ear worm, a one-liner) is rhythmic to some degree or memorable by some other literary…

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Have you heard the news?

by Eleanor

Are you working with a small budget? Looking to make the most bang for your buck? Consider earned media and how a small event targeted toward a few dozen people can reach tens of thousands of radio listeners and blog readers. Here's an example of how it's done well: Without…

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What’s Wonderful on the Web - Part 1

by Ben Barrett-Forrest

As the week wraps up, I thought I would give you a brief look into what I have found interesting in the world of art and design on the web. Here is a piece of exceptional digital illustration combined with in-depth historical research. A TV channel from the UK called…

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