Industry

03.19.2013 13 comments

Why Dave Stockdale wants to support Sima

by Al

In the current debate raging in Whitehorse Council Chambers about support for the Mount Sima ski facility, one thing seems to have been overlooked. The city’s brand. I’m not talking about the logo but about the brand signature: “Whitehorse — the wilderness city” A brand signature is really a succinct…

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What those pants say about your brand

by Eleanor

If you're a company, your signature usually exists as an inspiring sentence. At Yukon Energy, it's "your needs power what we do", at The Old Log Church Museum, it's "Yukon's Spirited History" and here at aasman, it's "branding on purpose." But what happens when you're an individual such as a…

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How to react, and when to yell

by Eleanor

When it comes to serious issues, most people agree that it's best NOT to be reactionary. Responding to criticism is important, but it has to be done with confidence and illustrate a deep understanding of the issue at hand. At other times, reacting can be quite fun. Take a recent…

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Can carrots give you X-ray vision?

by Kristen

Jamie Oliver has been trying for years to get kids to eat their fruits and vegetables. Now it turns out that by simply making the name of the food a little catchier, a marked increase in consumption is actually possible. I can hear a “HOORAY” from parents everywhere!! Scientists at…

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Industry

02.25.2013 2 comments

Last day for feedback on the Peel Watershed

by Eleanor

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage, on a t-shirt. There are even mascots. Word of mouth is rampant. This is an issue people care deeply about. It's incredible to consider how many channels of communication are making this true. I'm…

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Aasman

02.22.2013 1 comment

tgif round up

by Jennifer Wiebe

Happy Rendezvous! For those of you who aren't from Yukon, this is what Rendezvous is all about. A brilliant video (from Eleanor) Calvin and Hobbs photoshopped into real photographs (Thanks Nico) A dog and baby duet (via Jen) Have a great weekend!

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Industry

02.20.2013 3 comments

Holy Smoking Google Glass

by Neil Stephen

Today Google unveiled a quick glimpse into a new product that's set to revolutionize the personal tech industry (and maybe every tech segment), Google Glass. From a brand strategy perspective, this release is near perfect. - Let us know how you'd use this product in the comment section below. Benefits…

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Industry

02.18.2013 2 comments

Will Kickstarter change capitalism?

by Eleanor

This morning on the radio I heard a show about Social Financing. It's something about not-for-profits being less dependant on principal funders, but when they said "social financing" it got me thinking about companies like Kickstarter, an online funding platform for creative projects. It allows people to use social media…

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TGIF round up

by Jennifer Wiebe

Hello Friday! it's nice to see you again. First an ode to the photographer. (Thanks Nico) The 2013 World Press Photo results have been posted. (Another one from our in-house photographer, Nico) Have a laugh at Neil trying to get a fire started in Kluane (From Neil) And a funny…

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