500 awful tweets by @yukonneil

by Neil Stephen

I'm @yukonneil on twitter. It was brought to my attention recently that I was about to make my 500th tweet. Really? 500 I thought? I couldn't possibly have had enough useful twitterwarranting things to say. (Yeah, I made that word up.) So I took a look and wasn't happy. There…

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Inefficient and Obvious Superbowl commercials

by Eleanor

When I say inefficient and obvious, I'm referring to how the scripts were likely written. If you want to watch this years commercials, look here. Let me know what you think. I spent Sunday nerding out on my new book: Quirky Qwerty. The story of the keyboard @ your fingertips.…

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02.01.2013 leave a comment

tgif round up

by Jennifer Wiebe

It's Friday!!! check out some of our picks from this week. In honour of Australia day (which was was last Saturday)...here is a little video showcasing the artsy and magical Melbourne, Australia (Ta Kristen) If you're a guy between 20 and 30 and you eat Frosties, this may amuse…

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Can we budget $60,000 to research that please?

by Eleanor

Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have. Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.…

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tgif round up

by Jennifer Wiebe

With our current warmer January weather I thought I'd showcase what happens in California when they experience a "cold snap" of 13 degrees celsius. (from Jen) Check out the Queen over the years (thanks Eleanor) A follow up from Kristen... because she's a little impressed (obsessed?) with dogs that can…

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Aasman

01.11.2013 1 comment

TGIF Round Up

by Jennifer Wiebe

It’s FRIDAY! Enough said. Take a look at this creative prank that has gone viral (care of Jen) The downside of companies mandating Facebook access for potential hires... (thanks Neil) A unique serif font that was brought to my attention by designer @markstuckert (from Eleanor)

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Unity Clothing - lessons in branding and social media

by Neil Stephen

I'm always on the lookout for local companies who know their brand. Unity Clothing Inc. is one such company. We're facebook friends, no big deal. Manager Chantal Rozon and I had a great Facebook chat about her business, what it's about and how they're using social media to grow. Enjoy.…

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Canada’s Winter Identity

by Eleanor

After an extended holiday in Alberta and British Columbia, I'm back in the office and feeling quite connected to the Canadian identity. Can one be nostalgic for the present moment? I felt nostalgic while ice skating across lake Windemere with ancient leather skates and girlish pigtails. (As a side note,…

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Industry

01.02.2013 2 comments

4 Yukon trends to watch in 2013

by Neil Stephen

In no particular order, here's what i'll be paying close attention to from a communications standpoint in 2013. 1) The rise of Yukon mobile Obvious? Yes. At aasman we've built and manage some of Yukon's largest and most trafficked websites. We saw dramatic mobile browsing growth in 2012 and expect…

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