02.01.2013 leave a comment

tgif round up

by Jennifer Wiebe

It's Friday!!! check out some of our picks from this week. In honour of Australia day (which was was last Saturday)...here is a little video showcasing the artsy and magical Melbourne, Australia (Ta Kristen) If you're a guy between 20 and 30 and you eat Frosties, this may amuse…

Read more

Can we budget $60,000 to research that please?

by Eleanor

Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have. Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.…

Read more

tgif round up

by Jennifer Wiebe

With our current warmer January weather I thought I'd showcase what happens in California when they experience a "cold snap" of 13 degrees celsius. (from Jen) Check out the Queen over the years (thanks Eleanor) A follow up from Kristen... because she's a little impressed (obsessed?) with dogs that can…

Read more

Aasman

01.11.2013 1 comment

TGIF Round Up

by Jennifer Wiebe

It’s FRIDAY! Enough said. Take a look at this creative prank that has gone viral (care of Jen) The downside of companies mandating Facebook access for potential hires... (thanks Neil) A unique serif font that was brought to my attention by designer @markstuckert (from Eleanor)

Read more

Unity Clothing - lessons in branding and social media

by Neil Stephen

I'm always on the lookout for local companies who know their brand. Unity Clothing Inc. is one such company. We're facebook friends, no big deal. Manager Chantal Rozon and I had a great Facebook chat about her business, what it's about and how they're using social media to grow. Enjoy.…

Read more

Canada’s Winter Identity

by Eleanor

After an extended holiday in Alberta and British Columbia, I'm back in the office and feeling quite connected to the Canadian identity. Can one be nostalgic for the present moment? I felt nostalgic while ice skating across lake Windemere with ancient leather skates and girlish pigtails. (As a side note,…

Read more

Industry

01.02.2013 2 comments

4 Yukon trends to watch in 2013

by Neil Stephen

In no particular order, here's what i'll be paying close attention to from a communications standpoint in 2013. 1) The rise of Yukon mobile Obvious? Yes. At aasman we've built and manage some of Yukon's largest and most trafficked websites. We saw dramatic mobile browsing growth in 2012 and expect…

Read more

Maybe I’m Just Homesick

by Neil Stephen

I hate my co-worker Heather Deuling. Ok, I don't hate her. I hate the music she's been playing all week. I'm from the east coast and a local band named Hey Rosetta has a short Christmas album that's been making me all weepy. Heather's office is next to mine and…

Read more

Aasman

12.17.2012 6 comments

The Aasman Christmas Hunt

by Jennifer Wiebe

On Friday, Dec 14th the Aasman crew embarked on a Christmas Hunt. The staff split into two teams led by our fearless leaders, Al and Margriet Aasman. Many of us were also decked out in ugly (or nice) Christmas sweaters. The teams participated in different challenges and captured these…

Read more

Most Read Articles

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

The power of nimble restraint

Sometimes people marvel at the cost of developing a logo or the length of time it… Read more