Canada’s Winter Identity

by Eleanor

After an extended holiday in Alberta and British Columbia, I'm back in the office and feeling quite connected to the Canadian identity. Can one be nostalgic for the present moment? I felt nostalgic while ice skating across lake Windemere with ancient leather skates and girlish pigtails. (As a side note,…

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Industry

01.02.2013 3 comments

4 Yukon trends to watch in 2013

by Neil Stephen

In no particular order, here's what i'll be paying close attention to from a communications standpoint in 2013. 1) The rise of Yukon mobile Obvious? Yes. At aasman we've built and manage some of Yukon's largest and most trafficked websites. We saw dramatic mobile browsing growth in 2012 and expect…

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Maybe I’m Just Homesick

by Neil Stephen

I hate my co-worker Heather Deuling. Ok, I don't hate her. I hate the music she's been playing all week. I'm from the east coast and a local band named Hey Rosetta has a short Christmas album that's been making me all weepy. Heather's office is next to mine and…

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Aasman

12.17.2012 6 comments

The Aasman Christmas Hunt

by Jennifer Wiebe

On Friday, Dec 14th the Aasman crew embarked on a Christmas Hunt. The staff split into two teams led by our fearless leaders, Al and Margriet Aasman. Many of us were also decked out in ugly (or nice) Christmas sweaters. The teams participated in different challenges and captured these…

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What’s your Puppy Room?

by Neil Stephen

You’ve probably heard about the busy Dalhousie University Puppy Room helping stressed out students relax during exam time. It’s a great idea and genuinely helpful for students, but what are the implications for the Dalhousie brand? What is your brand's puppy room? There is a real science behind this but…

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Industry

12.04.2012 3 comments

Q&A on Finding Awesomeland

by Neil Stephen

FINDING AWESOMELAND from Hardly Worth Watching on Vimeo. A couple of weeks back the folks over at Hardly Worth Watching (HWW) unleashed their first full length video on Yukoners prior to the latest Warren Millar screening at the Yukon Arts Center. Finding Awesomeland showcases our home and the daredevils who live here.…

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Yes, even Macklemore is consciously branding

by Eleanor

Macklemore hella loves Whitehorse. In branding, the first step is recognizing that a brand is everything about how you are perceived–it's far beyond the logo and is everything from the clothes you wear in a meeting to the internal dialogue spoken by visitors to your website. Even as an individual…

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11.30.2012 4 comments

TGIF Round Up

by Jennifer Wiebe

Friday has arrived! Here are some videos to keep you occupied during this cold snap. Rick Mercer on why we should get the flu shot. (From Jen) Cat-Friend vs. Dog Friend (Kristen's pick) Into the Mind - Official Teaser (Via Nicolas) Heather Deuling's talented cousins: the photographer and the…

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11.28.2012 5 comments

Smoking Kid

by Neil Stephen

Sometimes advertising just works. At the end of this commercial we see a quick breakdown of its affects on the target audience. At aasman we're fond of quoting ad guru Terry O'Reilly when we say "you can't logic your way into someone's heart." Obviously the makers of this spot have…

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