Industry

12.04.2012 3 comments

Q&A on Finding Awesomeland

by Neil Stephen

FINDING AWESOMELAND from Hardly Worth Watching on Vimeo. A couple of weeks back the folks over at Hardly Worth Watching (HWW) unleashed their first full length video on Yukoners prior to the latest Warren Millar screening at the Yukon Arts Center. Finding Awesomeland showcases our home and the daredevils who live here.…

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Yes, even Macklemore is consciously branding

by Eleanor

Macklemore hella loves Whitehorse. In branding, the first step is recognizing that a brand is everything about how you are perceived–it's far beyond the logo and is everything from the clothes you wear in a meeting to the internal dialogue spoken by visitors to your website. Even as an individual…

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11.30.2012 4 comments

TGIF Round Up

by Jennifer Wiebe

Friday has arrived! Here are some videos to keep you occupied during this cold snap. Rick Mercer on why we should get the flu shot. (From Jen) Cat-Friend vs. Dog Friend (Kristen's pick) Into the Mind - Official Teaser (Via Nicolas) Heather Deuling's talented cousins: the photographer and the…

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11.28.2012 5 comments

Smoking Kid

by Neil Stephen

Sometimes advertising just works. At the end of this commercial we see a quick breakdown of its affects on the target audience. At aasman we're fond of quoting ad guru Terry O'Reilly when we say "you can't logic your way into someone's heart." Obviously the makers of this spot have…

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11.26.2012 5 comments

First impressions of new local businesses

by Eleanor

Whitehorse is one of those funny places where new businesses seem to appear out of thin frosty air–maybe I missed the grand opening, maybe there wasn't one or maybe it hasn't happened yet. Recently, Wanted Apparel, Blackbird Bakery and La Patrona have come on the scene. I discovered each of…

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11.23.2012 leave a comment

TGIF Round Up

by Jennifer Wiebe

It’s Friday! A time when we present our weekly gathering of links that we found interesting, educational, or just plain awesome. A great use of video footage (Neil’s choice) Lennon and Maisy - a creative way to use butter containers (from Kristen) Just for laughs. Guy jumps into frozen pool…

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11.21.2012 leave a comment

When companies nail it

by Neil Stephen

Sometime companies just nail their brand. The world is full of inauthentic brands and painful advertising goes right along with them, sadly. It’s just a fact of life. As brand communicators it can drive us crazy. When we see a local business perfectly articulate their brand, we want to scream…

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11.20.2012 2 comments

The Artist’s Duty

by Eleanor

I heard this great quote in Patti Smith's novel Just Kids: "The artist's duty is to balance mystical communication with the labour of creation". It really spoke to me, especially when I think about brand work. At the end of weeks of analysis, exploring options and labouring over word choices,…

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11.07.2012 1 comment

Students at Work

by Mark Rutledge

Today we had the pleasure of hosting a grade 10 student from École Émilie-Treblay. The students as part of their curriculum are tasked at looking for possible career options and to research fields they find interesting. Patrick has an interest in technology and in the arts. He heard that Aasman…

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