get to the core, sell your apple

by Steve

Compelling communication is like an apple. It’s got a shiny red exterior to attract attention, tasty and nutritious pulp to sink your teeth into, and a seed core that holds the DNA— the essence of being an apple. At aasman, we see communications projects as apples. We get to our client’s…

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Case Study: Branding for a Bakery

by Eleanor

Last month, Steve wrote a post about the three key stages of branding. This month we want to showcase how one small business has taken the process to heart and how their clientele are responding. Dutch Delicious is a bakery and European grocer in Edmonton. After seeing the branding work we…

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6 tips to better body language

by Krysten

You’ve probably heard it before, but it bears repeating. Research shows that only seven percent of communication is based on the actual words we say. That leaves 93 percent of our communication to the tone of our voice and our body language. Meaning, in many cases, how we communicate is…

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A brand’s work is never done

by Steve

There’s a prevalent myth out there in the marketing world that branding is the creation of some combination of a logo, slogan and colours. While certainly each is an expression of a brand, branding is so much more. Branding is an ongoing activity with three key stages. Stage 1 –…

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Aasman

07.26.2016 5 comments

10 things you need to know about Zeke

by Krysten

Most of our Director of Digital Strategy’s time is spent locked in his office, masterfully developing complex web codes while fighting off pesky A-level bugs. It’s his happy place — so who can blame him? However, it also means there is much you likely don’t know about “Zeke the Geek” ……

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Put a bow on it

by Steve

If you’ve ever worked with us, you’ve probably seen a hand-sketched version of our bowtie concept—it’s the foundation for virtually all of the work we do. Our simplify-clarify-amplify bowtie is what separates purposeful communications from intuitive desktop publishing. If all you ever look at is your company’s big picture, it’s…

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How to evaluate a design concept in 4 steps

by Rona

If you work in the field of communications or marketing, at some point you will be confronted with the task of evaluating a design concept and providing feedback on that concept. Without the proper framework in mind, it can be a daunting task. It might even feel like guesswork. But…

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The Right Stool

by Steve

Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper.…

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Five Social Media Faux Pas

by Krysten

There are several types of social media users: The TMI shares a bit too much information The “I’ve Got a Political Agenda” we get it; you don’t like Donald Trump The Blogger mommy blogs, fashion blogs, baby blogs ... we’ve seen them all The Inactive never goes on social media…

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Goodbyes and Hellos

A few weeks ago, the hub to our wheel – Cassandra – spread her wings and… Read more

Seven Benefits of Branding

If you’re not an astute investor then, like me, you probably wish you had one in… Read more

Flaunt Your Flaws

In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of… Read more

From Start to Finish

Many of you may wonder how a job at aasman goes from a client’s communications problem… Read more

Transcending your brand

The world is a big place, with billions of people in it, having a billion different… Read more

Clarify Your Brand: The Audit

What do you do best? What are you passionate about doing? What can you make money… Read more