How to evaluate a design concept in 4 steps

by Rona

If you work in the field of communications or marketing, at some point you will be confronted with the task of evaluating a design concept and providing feedback on that concept. Without the proper framework in mind, it can be a daunting task. It might even feel like guesswork. But…

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The Right Stool

by Steve

Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper.…

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Five Social Media Faux Pas

by Krysten

There are several types of social media users: The TMI shares a bit too much information The “I’ve Got a Political Agenda” we get it; you don’t like Donald Trump The Blogger mommy blogs, fashion blogs, baby blogs ... we’ve seen them all The Inactive never goes on social media…

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Work

05.19.2016 1 comment

Local Procurement Pays off for the Kiddos

by Eleanor

Yukon Highways and Public works recently tasked us with a challenge that involved researching the magic appeal of cute, cuddly and fuzzy. Our mission: update the current child car-seat safety mascot to reflect the tastes of kids in 2016. Thus, Buckles the safety pup was born! Our master mascot illustrator: Watson…

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Giving up our “secrets”

by Steve

A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have…

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Ready, Set…Mom

by Krysten

It's Mother's Day this weekend. If you just broke out into a cold sweat because you completely forgot – well, I can’t help you. Or maybe I can … I can at least tell you how you should spend this Mother’s Day (May 8) right here in Whitehorse. Every Mother’s…

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Work

04.05.2016 1 comment

Bringing Beringia into 2016

by Eleanor

Yukon Beringia Interpretive Centre recently launched a new website that was many moons in the making. I had the pleasure of interviewing the project's lead designer, Nicolas Lemieux, about how it came to look and feel so sharp. 1. Eleanor: Why was aasman asked to re-design Beringia.com? Nicolas: The Yukon…

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Keep it Simple Smarty

by Krysten

Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…

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Aasman

03.10.2016 3 comments

Meet the Newbies

by Krysten

I find it rare to meet born and bred Yukoners up here, but it just so happens that our newest Aasmanites are the real deal – friends from their “Sparks” days (Girl Guides in training) and ready to bring some fresh, new, authentic Yukon spirit to our office. Meet Jessica and…

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Most Read Articles

How much change is a good thing?

We see it time and time again, the struggle brands face to stay current and top-of-mind.… Read more