03.17.2017 leave a comment

1,000 miles of free content

by Jessica

Another year, another Yukon Quest race come and gone. As the Iditarod draws to a close this week, I find myself reflecting on my time spent on the trail for this year’s Yukon Quest and their differing approaches to communication. As part of the Yukon Quest Public Relations team, I…

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Five Fixes for a Fab Focus Group

by Krysten

Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…

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02.20.2017 1 comment

Meet the Best of Both Worlds

by Cassandra

aasman’s design team has not only grown in size but has expanded horizons from north to east. Give it up for Emeraude our newest designer who is born and raised in the Yukon, and a shout out to Jessica our intern designer from Toronto (Waterdown), Ontario. I’m thankful for the…

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Before you get on the field

by Mike

There used to be two guaranteed things in life: death and taxes. I’d like to propose a third eventuality: evolution. I don’t mean what comes next in that Darwinian drawing (though I feel like it’s a pudgier version of a Terminator with two giant thumbs instead of fingers), I mean…

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01.26.2017 1 comment

Fare thee well, Steve

by Al

He came for the hunting. He stayed for the branding. Sadly for us, he’s now leaving for romance. Anybody who knows Steve, knows he’s a passionate sorta guy. What’s he passionate about? Pretty much everything: hunting, fishing, Yukon, marketing, wrestling, politics, faith, winning RFPs, food and yes, a woman named…

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Our new resident Rory

by Mike

As the (former) resident new guy, I wanted the chance to find out just who was taking my title. I sat down with aasman’s new web developer to learn a little more about him so I could share his secrets with the world. Everyone; Meet Rory Wadham. MG: How long…

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2016 in Al’s rearview mirror

by Al

What do I think of, when I look back at 2016? I think of one of our brand workshop participants from last summer who got up near the end of an intense discussion of “the ideas that drive us.” Meaning to go to the washroom, she stood at the open…

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Greetings of the Seasons

by Eleanor

During this season of fellowship and feasting, we invite you to enjoy these Dutch delights with the people you hold dear. Turn this sweet treat into a Dutch feast. Head to aasman.ca/christmas to download recipes for croquettes and stamppot (a.k.a. kale hash). YumYum. Thank you for spicing up our working…

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Don’t forget the bun

by Steve

I had a sandwich the other day. It was delicious… mostly. The sauce, toppings and spices all worked together and made me crave the next bite — I won’t be buying it again. Why you ask? Well, despite the great flavor, it came on a plain ol’ hamburger bun that…

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