07.06.2012 leave a comment


by Mark Rutledge

TGIF, that is all. Oh and we have some interesting links for your reading and viewing pleasure. Time travel: Filmmaker and artist, Jeremiah McDonald shows us what it would be like to ‘travel’ back in time and talk to the younger version of ourselves. Illustration: Improve Your Design Through Drawing:…

Read more

07.04.2012 leave a comment

keep it simple

by Al

When it comes to our core business, brand clarification, our overriding strategy is: simplification –> clarification –> amplification. Or in other words: relentlessly reduce all brand data to its essence, use clear and resonant language to position the brand in an actionable way, then communicate it accordingly. Well, it turns out that simplification…

Read more

06.25.2012 leave a comment

it all starts with an idea

by Stephanie Micus

Guest blogger, Stephanie Micus*, contemplates the power of ideas. Idea. The word conjures up several images to different people. Various dictionary definitions use words such as opinion, principle, plan, scheme and notion. We all know that an idea is the result of mental activity, and that we usually arrive at…

Read more

06.22.2012 leave a comment

the stuff we’re looking at when we’re supposed to be working

by Jennifer Solomon

Well, look at this. It's Friday again. Here's the icing on top of your week—a few interesting, informative and potentially inspiring things to look at during the mid-afternoon slump. Corey was looking at a minimalist, space-saving computer desk. Kristen alerted us to a new anti-smoking public service ad out…

Read more

06.19.2012 1 comment

Whitehorse: Vote in the Design Duel Winner!

by Eleanor

Last week was the final face-off for Brave New Works' series of battles between designers. Like a game of tennis, each designer starts with an image, manipulates it for 15 minutes and then sends it back to the other designer. WAM! Woosh! The next designer then alters that image to…

Read more

06.15.2012 3 comments

the stuff we’re looking at when we’re supposed to be working

by Mark Rutledge

Yes, it's that day of the week again folks. TGIF! We present our weekly gathering of links we found educational, hilarious or just plain cool. Handmade Type—a typography experiment (scouted by Paul) Scribbled Wire Sculptures Mysteriously Appear to Float (via Kirsten) Are you a Lemonhead? Just for laughs. Babies eating…

Read more

06.14.2012 2 comments

Are Promoted Facebook Posts Evil?

by Neil Stephen

Facebook recently introduced "Promoted Posts," a feature that allows fan pages to pay for an extended distribution of their status updates to page fans. There are plenty of places to get a breakdown of what this is but we suggest you start with this really awkward FB webinar on the…

Read more

06.12.2012 leave a comment

wow…. sooo coool (for type lovers & crafts people)

by Eleanor

Every now and then you come across something that is "wow.... sooooo cooool." Handmade Type by Tien-Min Liao is a project like that. Handmade Type from Tien-Min Liao on Vimeo. It's a project that explores the relationships between upper-case letters and lower-case letters, and records the transformation between them using…

Read more

06.08.2012 leave a comment

link dump! (or, the stuff we’re looking at when we’re supposed to be working.)

by Mark Rutledge

Hooray it's Friday! Here at aasman we love and live in the digital world. Some of us spend a bit of time each day crawling the web, while others have an obsession with it (not me!). Today, we are introducing our NEW weekly link dump—a snippet of what caught our…

Read more

Most Read Articles

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

The power of nimble restraint

Sometimes people marvel at the cost of developing a logo or the length of time it… Read more