2016 in Al’s rearview mirror

by Al

What do I think of, when I look back at 2016? I think of one of our brand workshop participants from last summer who got up near the end of an intense discussion of “the ideas that drive us.” Meaning to go to the washroom, she stood at the open…

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Greetings of the Seasons

by Eleanor

During this season of fellowship and feasting, we invite you to enjoy these Dutch delights with the people you hold dear. Turn this sweet treat into a Dutch feast. Head to aasman.ca/christmas to download recipes for croquettes and stamppot (a.k.a. kale hash). YumYum. Thank you for spicing up our working…

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Don’t forget the bun

by Steve

I had a sandwich the other day. It was delicious… mostly. The sauce, toppings and spices all worked together and made me crave the next bite — I won’t be buying it again. Why you ask? Well, despite the great flavor, it came on a plain ol’ hamburger bun that…

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12.01.2016 1 comment

Meet Mike

by Krysten

We’ve got a fresh new face in the office! So, as is our tradition, we set out to discover more about our latest addition (hey, that rhymes!), and share with you our findings. So, without further adieu – meet Mike Gravitis, aasman’s newest account manager. KJ: So Mike, how long have…

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11.24.2016 leave a comment

inCharge unplugged

by Rona

inCharge has been busy of late with a new ad campaign, new website, and point-of-purchase rebate materials. We interviewed our fantastic partners on the job — Janet Patterson (Communications Manager at Yukon Energy) and Stephanie Whitehead (Energy Conservation Advisor) to get their take on all the latest happenings. RA: You’ve…

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11.16.2016 leave a comment

speak now or forever pay the price

by Krysten

What ever happened to Pokemon Go? It was just this past summer...Yukoners wandering Whitehorse like zombies, staring into their phones, gathering in hoards at this or that location, desperate to collect that next … what was it? Pokeball? Who knows. All I know is that before I could jump on board,…

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get to the core, sell your apple

by Steve

Compelling communication is like an apple. It’s got a shiny red exterior to attract attention, tasty and nutritious pulp to sink your teeth into, and a seed core that holds the DNA— the essence of being an apple. At aasman, we see communications projects as apples. We get to our client’s…

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Case Study: Branding for a Bakery

by Eleanor

Last month, Steve wrote a post about the three key stages of branding. This month we want to showcase how one small business has taken the process to heart and how their clientele are responding. Dutch Delicious is a bakery and European grocer in Edmonton. After seeing the branding work we…

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6 tips to better body language

by Krysten

You’ve probably heard it before, but it bears repeating. Research shows that only seven percent of communication is based on the actual words we say. That leaves 93 percent of our communication to the tone of our voice and our body language. Meaning, in many cases, how we communicate is…

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