Work Aasman

01.05.2016 2 comments

aasome highlights of 2015

by Eleanor

2015 was an eventful year for us. Having recently turned the mature age of 25 years old we celebrated the whole year... because that’s the mature thing to do. Aside from recognizing ourselves, Hermes Creative awarded us two medals for our work in Nova Scotia with Alianco and Oulton Collage. We met new clients…

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Aasman

12.21.2015 1 comment

She’s gone down unda

by Krysten

Our favourite resident Aussie has left us for love (after a brief sojourn with the family). Thankfully, her fellow lives just down the road from us in Haines, so at least she won’t be too far away! Things we will miss most about Kristen are: Her accent. Even though I had…

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7 tips to make time for marketing

by Steve

“I’m too busy running my business to think about marketing… Social media, a new website—I don’t have time for that.” Sound familiar? It’s the all-too-common refrain from small businesses owners everywhere. But here’s the thing—you already ARE marketing to your audience, and the message is “we don’t have much time…

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Santa Brand

by Al

Margriet passed this url on to me and I loved it at first click. The *Santa* Brand Book cocks a snoot at pretentious branding. It’s a poke in the eye to self-absorbed brands. It’s just very, very funny. And it’s a cautionary tale for branding in general: stray too far…

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So many browser windows, so little time

by Krysten

Ok, be honest. How many of you have slapped “excellent time management skills” on to your resume? Here’s the real question. How many of you truly elicit these skills? I’ve always thought of myself as one of those efficient, well-organized, productive types. But it occurred to me the other day…

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11.06.2015 leave a comment

Spec Work

by Al

The advertising, graphic design and related industries have always had a love-hate relationship with “spec work.” The term refers to creating free work in order to win real work — in other words, it’s speculative. It can be part of a pitch process in which the prospective client asks to…

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11.05.2015 leave a comment

Think you’re smart about candy?

by Eleanor

Fear not. This post is not about health. I love candy and hope you are still enjoying Halloween leftovers – whether you trick-or-treated or not. This is a post about two of my favourite candies. I set out to research the brand relationship between various favourites but came across a…

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#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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10.21.2015 leave a comment

Words count, but behaviour matters

by Al

Everybody on the planet knows by now that your brand is not your logo, a set of graphics and messaging. Those are great tools for communicating your brand position. But words and pictures pale in comparison to behaviour. Recently, I was reminded of that by our postal carrier. It happened…

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