11.05.2015 leave a comment

Think you’re smart about candy?

by Eleanor

Fear not. This post is not about health. I love candy and hope you are still enjoying Halloween leftovers – whether you trick-or-treated or not. This is a post about two of my favourite candies. I set out to research the brand relationship between various favourites but came across a…

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#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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10.21.2015 leave a comment

Words count, but behaviour matters

by Al

Everybody on the planet knows by now that your brand is not your logo, a set of graphics and messaging. Those are great tools for communicating your brand position. But words and pictures pale in comparison to behaviour. Recently, I was reminded of that by our postal carrier. It happened…

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Learning from American Apparel’s mistakes

by Eleanor

Today I learned that American Apparel — best known for it’s sexually provocative advertising and its controversial founder — has filed for voluntary bankruptcy protection. Business Insider makes the case that their downfall was becoming less provocative. This got me thinking about the difficult decision to take a marketing risk in…

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Bland or Brilliant?

by Krysten

Have you heard of the little town called Okotoks? I have. It’s where my family lives – just a few short minutes outside of Calgary. There are many things that come to mind when I think about Okotoks. The stunning Sheep River, the quaint little coffee shops, the picturesque mountain…

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Yukon exports the lumbertrendy

by Krysten

Have you seen this guy? You know, the one wandering around downtown big cities with his freshly oiled beard, man-scaped hair and pressed flannel shirt? He’s sporting that undone-yet-done look that’s often difficult – and time consuming – to achieve. In a word he’s: The Lumbersexual. You must have heard…

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Industry

09.02.2015 1 comment

Google search: modern logo

by Eleanor

There have been seven versions of Google’s logo since it was first conceived in 1998. In it’s recent update, Google has made a significant change by finally letting go of the serif – you know, those little feet on the bottom of letters. If you’re thinking about updating your visual…

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relying on the changing of the leaves

by Steve

Since I can remember, I’ve had a love for the outdoors. I’ve expressed that in many ways over the years from biking in the ravine by my house in Mississauga while growing up, to moving to the ultimate outdoorsman’s paradise here in Yukon. Hunting is one of the main ways…

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08.14.2015 1 comment

We’ll Miss you Alex

by Krysten

We said goodbye to our Alex this week. As sad as it was for us, we are all very excited and happy for her in her next big endeavor at the Women's Directorate! Some of the things we are going to miss about Alex are: Her best friend Nellie. Who…

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