A rainbow of questions

by Eleanor

Last month your Facebook friend list was likely flooded with rainbows after the US Supreme Court ruled in favour of same-sex marriage. What happened? Aside from this historic court ruling, Facebook was flooded with people showing their rainbow coloured support for marriage equality. In three days the app that made…

Read more

Do you suffer from FOMO?

by Krysten

We all do. But what about while you are driving? If you do...then you better read up! We’ve just launched an important new driving safety campaign for Highways and Public Works, Motor Vehicles Branch. Did you know that young women between the ages of 19 and 25 are the major…

Read more

Aasman

06.16.2015 6 comments

We always knew she was a Master!

by Alex Hill

Now she has the paper to prove it! Big congratulations are in order for our Creative Strategist and long-time aasmanite, Eleanor, who has just graduated from her Master's program! We are very proud of her and wanted to take this opportunity to ask her a few questions about her grad…

Read more

CO safety with a smile

by Alex Hill

How do you convey the serious nature of carbon monoxide poisoning in a simple way, to any audience who hasn’t been listening? You put a smiling face behind it. This was the idea behind the latest phase in the Fuel-Burning Appliance Safety Campaign. With the Yukon Housing Corporation, we have…

Read more

Industry

05.26.2015 1 comment

This one’s for the ladies

by Krysten

Let me just say this. Lululemon is all kinds of brand smart. It’s Saturday afternoon, and I’m in downtown Vancouver for the first time. Naturally, my first stop is the infamous Robson Street. My eye is quickly drawn to a sign with that big red circle and white horseshoe most…

Read more

Work

05.13.2015 5 comments

Aasman Wins Big in Atlantic Canada

by Alex Hill

For the second year in a row, we are honoured to have our work in Atlantic Canada recognized by the Association of Marketing and Communications Professionals with two Hermes Creative Awards for 2015. Our Be the Same Person campaign with Alianco took home gold honours in the magazine category, while…

Read more

Industry

04.22.2015 1 comment

Responding to Responsivity

by Steve

Spring’s here and you’ve got some time to kill in the waiting room so you pull out your phone and start browsing around for some new clothes. You access your favourite store’s site but you have to squint to see the item you’re looking for. You zoom in and end…

Read more

04.08.2015 leave a comment

Can your brand handle catastrophe?

by Al

Steve and I travelled to Edmonton a few weeks ago to conduct a brand workshop with BlackStone Mechanical Inc. Recent efforts to consolidate ownership and tighten the service focus, had management asking themselves broader questions about where they were going, how they were going to get there, who to tell…

Read more

03.26.2015 leave a comment

Be Creative! Like, now!

by Rona

If you work in the world of brand marketing, you know that voice. It accompanies that all-too-familiar tight—some might say impossible—deadline. The one that can be identified by a gentle scream in your brain, shouting useful things like “You have exactly one hour to shatter the earth with your creative…

Read more

Most Read Articles

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more