Learning from American Apparel’s mistakes

by Eleanor

Today I learned that American Apparel — best known for it’s sexually provocative advertising and its controversial founder — has filed for voluntary bankruptcy protection. Business Insider makes the case that their downfall was becoming less provocative. This got me thinking about the difficult decision to take a marketing risk in…

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Bland or Brilliant?

by Krysten

Have you heard of the little town called Okotoks? I have. It’s where my family lives – just a few short minutes outside of Calgary. There are many things that come to mind when I think about Okotoks. The stunning Sheep River, the quaint little coffee shops, the picturesque mountain…

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Yukon exports the lumbertrendy

by Krysten

Have you seen this guy? You know, the one wandering around downtown big cities with his freshly oiled beard, man-scaped hair and pressed flannel shirt? He’s sporting that undone-yet-done look that’s often difficult – and time consuming – to achieve. In a word he’s: The Lumbersexual. You must have heard…

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Industry

09.02.2015 1 comment

Google search: modern logo

by Eleanor

There have been seven versions of Google’s logo since it was first conceived in 1998. In it’s recent update, Google has made a significant change by finally letting go of the serif – you know, those little feet on the bottom of letters. If you’re thinking about updating your visual…

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relying on the changing of the leaves

by Steve

Since I can remember, I’ve had a love for the outdoors. I’ve expressed that in many ways over the years from biking in the ravine by my house in Mississauga while growing up, to moving to the ultimate outdoorsman’s paradise here in Yukon. Hunting is one of the main ways…

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08.14.2015 1 comment

We’ll Miss you Alex

by Krysten

We said goodbye to our Alex this week. As sad as it was for us, we are all very excited and happy for her in her next big endeavor at the Women's Directorate! Some of the things we are going to miss about Alex are: Her best friend Nellie. Who…

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testing, testing…What’s your type?

by Krysten

Be honest. Is there someone in your office who you avoid because you’re convinced they’re purposely trying to drive you up the wall? Do you ever wonder why the girl in the cubicle next to yours is just so darn happy all the time? Are you frustrated by some of…

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A rainbow of questions

by Eleanor

Last month your Facebook friend list was likely flooded with rainbows after the US Supreme Court ruled in favour of same-sex marriage. What happened? Aside from this historic court ruling, Facebook was flooded with people showing their rainbow coloured support for marriage equality. In three days the app that made…

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Do you suffer from FOMO?

by Krysten

We all do. But what about while you are driving? If you do...then you better read up! We’ve just launched an important new driving safety campaign for Highways and Public Works, Motor Vehicles Branch. Did you know that young women between the ages of 19 and 25 are the major…

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