Did you shake it out?

by Eleanor

Did you?... Yukon Emergency Measure Organization (EMO) turned up the heat on their Facebook page last week during the annual ShakeOut event—an international earthquake drill that got folks to drop, cover and hold on during their work day. If you live in the Yukon, you likely recognized a face or two…

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#We(still)TheNorth

by Neil Stephen

You know what being in the zone feels like—you're focused, you’re on your game. Then you try something that’s really not your skill set and it fails. Badly. In basketball we call that a heat check. You’ve made five shots in a row, blocked a shot and stole the ball—you’re on…

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Beer Tasting on Purpose

by Alex Hill

Have you seen these awesome new videos by our friends over at GBP creative? They are part of the promotional campaign helping to spread the word about Yukon’s First Annual Craft Beer Festival. Check it out! This one is my favourite. That is one lucky dog! Yukon Beer Festival…

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Ice Bucket Challenge - Hot or Not?

by Neil Stephen

In my community I’m known to be someone who is marketing and advertisingly minded and so from time to time i’m asked for my opinion on the subject. In recent weeks i’ve been asked repeatedly for thoughts regarding the ALS Ice Bucket challenge. So, here they are. I'd love to…

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Everybody’s doing it

by Krysten

The other day, I was discussing an upcoming campaign with my team. We were brainstorming taglines that would encourage a shift in Yukoners’ thinking. For example, how could we get people to prioritize checking their carbon monoxide detectors, or get the flu shot? It got me thinking back to something…

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Let’s get together

by Steve

There’s your school community, your neighborhood community, your religious community, your sports community, and probably a few more that you’re a part of. We’re all part of various communities and, increasingly, those communities are centred on a brand. Harley Davidson riders attend rallies, Apple users meet online, Nike+ members blend…

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BuzzFeed lists: from cute cats to supreme court nominees, with a little advertising thrown in

by Alex Hill

BuzzFeed.com is a self-described “social news” website that you have most likely encountered on your Facebook newsfeed or Twitter stream at one point or another, or if you are like me, many times throughout the day. The site, founded in 2006, is famous for its lists, from “The Most Important…

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Industry

06.23.2014 2 comments

World Cup History in Logos

by Eleanor

The game is on once again! A new set of soccer teams, a new host country, and a new set of graphics. People everywhere are asking, "Which team do you support?" Today I'm asking, "Which graphics do you support?" Below are the World Cup logos dating back to 1982—the year…

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pINTERESTING?

by Kristen

Unless you have been living under a rock, you are sure to know about the explosion of “pinning” through Pinterest. I had been avoiding the site like the plague, but after seeing numerous friends pins coming up on my Facebook feed day in and day out, I thought I’d take…

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