Did you say feather? . . . Will this ticket to the circus make me fly? 
 
Different words bring different assumptions and can lead your thinking in a different direction. One way to push an idea is to give it a different name. 
 
Think about packaging– is it a box, a container, a dispenser, a gift, a magical square, a moving aid, a paper cage, a child's castle . . .?
 
You can do this with other communications material. What is a poster, a sign, a newsletter? What if you called it something else? Can that affect or improve your communication or inspire a transformation in the object itself? 
 

Be the first to comment




Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more

Strong brands provide marketing impact at a reduced cost

CBC hosted an online Dragon’s Den event in 2011 in which thousands contributed to a poll about… Read more