Did you say feather? . . . Will this ticket to the circus make me fly? 
Different words bring different assumptions and can lead your thinking in a different direction. One way to push an idea is to give it a different name. 
Think about packaging– is it a box, a container, a dispenser, a gift, a magical square, a moving aid, a paper cage, a child's castle . . .?
You can do this with other communications material. What is a poster, a sign, a newsletter? What if you called it something else? Can that affect or improve your communication or inspire a transformation in the object itself? 

Be the first to comment

Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more