Did you say feather? . . . Will this ticket to the circus make me fly? 
Different words bring different assumptions and can lead your thinking in a different direction. One way to push an idea is to give it a different name. 
Think about packaging– is it a box, a container, a dispenser, a gift, a magical square, a moving aid, a paper cage, a child's castle . . .?
You can do this with other communications material. What is a poster, a sign, a newsletter? What if you called it something else? Can that affect or improve your communication or inspire a transformation in the object itself? 

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