Sometimes Mondays are tough, and a little inspiration is needed to get the week rolling. My current muse is the blog BRAND NEW. It's a site that chronicles recent corporate brand identity work. Each day a new identity (suggested by a reader) is critiqued under discerning eyes. I like it because it consistently presents iconic identities that make big news. The idea behind BRAND NEW is kind of like headline articles for identity designers: each story explains the highlights of the concept behind the work and the pros and cons of the new identity. Check out BRAND NEW and see for yourself.


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