Or just plain freaky? 

Start your long weekend with some weirdness . . . Enjoy!

I know a guy like him. Seriously. 

Definitely stupid. 

By far the scariest commercial I've ever seen. 

I have a secret. Saturday was my birthday.

Last year my birthday led to an e-mail tsunami courtesy of Facebook, amassing some 125+ birthday greetings posted to my wall. Yes, folks cared enough to write. No, most of them aren’t my friends.

So, I made some Facebook changes prior to Birthday 2011:

• Changed my birth date to one that's already passed
• Altered my birthday setting to private
• Adjusted my display picture to a photo of an unknown male

The results?

32 Birthday greetings (A 75% decrease over 2010), 85% of which came from true friends who know me well.

That's what i'm looking for in a social network, real and meaningful interaction.

What are you looking for?

Downtown south is on the agenda tonight in Whitehorse as Council meets to discuss and vote on the Downtown South Master Plan. 

It's been an interesting few months for the city. A logo/tagline change sold as a rebranding was rebuffed by citizens leading to a modification of the existing logo. Some folks cried "waste" while others, (like ourselves) tried to clarify that logos aren't brands. 

So what is a brand when it comes to the City of Whitehorse?

How locals and visitors interact with a city, its streets and traffic patterns, the design and size of buildings, blend of commercial and residential, the green space and signage all reflect a city's brand. 

Putting logo trouble aside, tonight's council discussion and subsequent vote on the "Master Plan" will be a telling sign of what city leaders feel the brand of our fair home ought to be.

What do you think? Want to attend? It's tonight, July 25th, at 7:30pm in Council Chambers (City Hall, 2121 Second Ave.) 

Today, we present some examples of why it clearly pays to hire professionals to do the marketing. (Local TV ads are the best!)

Enjoy the badness.  Happy Friday from aasman!

 This is what happens when the boss just really, really wants to be on tv.

And this is just surreal. 

"Dare to Drink Where Your Daddy Did" isn't short and snappy, but the alliteration and implications far make up for that.

Judging by the rocking good time had by all at the Pit Pub under the Westminster Hotel on Saturday at the Dawson City Music Festival (DCMF), I reckon the cycle of future daddies may continue. It's a hilarious and fitting angle in a town where it's illegal to make buildings look modern and "bush men" come in from mining camps to drink on the weekend.

The above hotel has it's own inspiring proposition to suit. The Westminster Hotel claims to be "the romance capital of the Yukon" and states it loudly on a banner in Rosewood type as you enter the festival gates.

Love it.

Have you ever stayed there? I haven't, I'm too scared. I love the new marketing though.

As a side note, how did the Westminster Hotel manage to be Lead Sponsor the festival? Impressive for a dodgy little gem.