On a sunny Tofino beach walk during the holidays a friend shared his list of brainstorming rules. 

Different people have different styles of idea generation. Some prefer quiet, contemplative time, some thrive on other people’s energy. I like a combination of both. Some quiet research time before a brainstorm gives me an informed starting point. That being said, being brought into a brainstorm blindly can be valuable too. Having no background on a topic means you don't carry any presumptions or judgments. During aasman's brainstorms we often have cameo visits from a colleague who knows nothing about the project. Their ideas really challenge the team to use a fresh perspective. 

It helps to have guidelines when generating ideas in a team. I thought my friends’s list was a great framework: 

1. Defer judgment – never say no.

2. Encourage wild ideas –you'll have time to weed out impossible or inappropriate ones later.

3. Listen and respond – build on the ideas of others.

4. Stay focused on one topic – a wee tangent is okay, but come back to the point.

5. One conversation at a time – hold that thought…or use a notepad if you can't.

6. Be visual – crappy doodles can hold golden communications

7. Go for quantity – you want to be confident that you've exhausted all possibilities.

8. Remember to document! 

Do you have any guidelines you find useful for brainstorming?

 

Be the first to comment




Most Read Articles

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more