On a sunny Tofino beach walk during the holidays a friend shared his list of brainstorming rules.
Different people have different styles of idea generation. Some prefer quiet, contemplative time, some thrive on other people’s energy. I like a combination of both. Some quiet research time before a brainstorm gives me an informed starting point. That being said, being brought into a brainstorm blindly can be valuable too. Having no background on a topic means you don't carry any presumptions or judgments. During aasman's brainstorms we often have cameo visits from a colleague who knows nothing about the project. Their ideas really challenge the team to use a fresh perspective.
It helps to have guidelines when generating ideas in a team. I thought my friends’s list was a great framework:
1. Defer judgment – never say no.
2. Encourage wild ideas –you'll have time to weed out impossible or inappropriate ones later.
3. Listen and respond – build on the ideas of others.
4. Stay focused on one topic – a wee tangent is okay, but come back to the point.
5. One conversation at a time – hold that thought…or use a notepad if you can't.
6. Be visual – crappy doodles can hold golden communications
7. Go for quantity – you want to be confident that you've exhausted all possibilities.
8. Remember to document!
Do you have any guidelines you find useful for brainstorming?
For the second year in a row, we are honoured to have our work in Atlantic… Read more
If you work in the world of brand marketing, you know that voice. It accompanies that… Read more
Spring’s here and you’ve got some time to kill in the waiting room so you pull… Read more