They say the shoemaker's kids run around barefoot. What about brand communications firms—do they run around brandless? We’re so busy clarifying brands for our clients, do we ever take time to examine our own?

We put the old proverb to the test July 14 when we engaged in an internal study session, taking advantage of a rare opportunity to share brand communication strategies with Dennis de la Haye.

Formerly a senior brand consultant with the renowned branding agency MetaDesign in Berlin, Dennis spent an afternoon with our agency, sharing with us his understanding of the value of a brand, corporate identity versus image, and brand modeling. He also led us through a couple of exercises that had us examine our own brand and brand values, and left us with some ideas around prioritizing future brand values.

 

By the end of the day, we had discovered a number of things about ourselves, and drawn these conclusions:

  • Dennis should come to work for us
  • The 3 C’s of successful branding really are consistency, consistency and consistency
  • Through engagement in the workshop exercises, our core brand values were confirmed
  • Except for that “radical” thing…we’ll be examining that further
  • Our brand strategists are well shod. Every one of them.

 

In his opening remarks, Dennis stated his belief that good design is good business, and that a strong brand image is based on a strong identity. We share those beliefs and strive to reflect them in our own agency and in the work we do for our clients.

After the workshop, we learned one more valuable lesson—you actually can have a successful barbeque in your parking lot on a hot summer’s evening.

 

Be the first to comment




Most Read Articles

Taking Advantage of Tourism

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more