Jamie Oliver has been trying for years to get kids to eat their fruits and vegetables. Now it turns out that by simply making the name of the food a little catchier, a marked increase in consumption is actually possible. I can hear a “HOORAY” from parents everywhere!!
Scientists at Cornell University have discovered that by putting "X-ray vision carrots" on a school lunch menu, their consumption increased by about 30%. The increase is incredible. Cornell knew their audience and tailored language that would appeal to them.
In our business language is a key element to making any campaigns or products a success for our clients. We spend a great deal of time researching our clients' audiences to get an idea of what is going to appeal to them.
This article really shows the value in knowing your audience and using the right language to reach them.