Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have.

Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.

Only two companies in Canada do it. True Impact uses MRIs and heart-rate monitors to measure what parts of the brain light up when and what makes your heart beat to the tune of a cash register. Ka-ching!

Where a focus group can be affected by a person's personality, such as doubting oneself or trying to perform under pressure, signals in the brain don't lie. 

The cost of equipment and data analysis is high though ($30,000–$100,000 a pop), and neuromarketing can't replace marketing. They work together in the same way that Google Analytics supports website design, but doesn't replace it. Measurement can't present ideas, it can only tell us the effectiveness of what's already out there.

Although neuromarketing is scary because it reminds us of mind control, just like adervtising throughout the ages it's aimed at making people happy. At least doctors aren't still prescribing cigarettes, right?

So just to balance out the future of marketing, here's a site I found recently that catalogues historic ads. Set some time aside, it's addictive.

Thanks to Richard Skinulin for the head's up on Neuromarketing in Canada. Read the full article here.


Be the first to comment

Most Read Articles

Taking Advantage of Tourism

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more