Strong brands attract (and keep) good employees

by Al

You want good employees. Not only are they a pleasure to work with, they make you more money and they save you money. Gallup meta-analysis suggests that when companies select the top 20% of the most talented candidates to fill a managerial position, they generally realize a: 10% increase in productivity,…

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Strong brands demand higher prices

by Al

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and walking in rivers waving a stick. I know which brands of gear I consider to be best for my purpose and I routinely pay a premium price for “my” brand. I know some people…

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Strong Brands Raise Brand Advocates

by Al

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or service, and recommend you to others. In other words, they do the work for you. According to research from Zuberance and Forrester Research, 94% of consumers trust brand advocates, while only 14% of consumers trust…

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Colour Your Brand

by Krysten

Ok, pop quiz. When you see this colour, what do you think of? How about this one? Chances are that when you looked at these colours, a certain brand or company popped into your mind. That’s because those brands have taken extra care to make sure every single time their…

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Increase your reach through word of mouth

by Al

One of the significant benefits of understanding and positioning your brand is the word of mouth (WoM) it can generate. Numerous studies have concluded that consumers are more influenced by WoM in buying decisions than by all other forms of print, online or broadcast advertising. • 84% of consumers rank…

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Seven Benefits of Branding

by Al

If you’re not an astute investor then, like me, you probably wish you had one in the family. Some older brother or distant cousin who knew where you should park your dollars to double or triple it every year, guaranteed. That’s the kind of return on investment (ROI) we read…

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Five Fixes for a Fab Focus Group

by Krysten

Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…

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Before you get on the field

by Mike

There used to be two guaranteed things in life: death and taxes. I’d like to propose a third eventuality: evolution. I don’t mean what comes next in that Darwinian drawing (though I feel like it’s a pudgier version of a Terminator with two giant thumbs instead of fingers), I mean…

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Don’t forget the bun

by Steve

I had a sandwich the other day. It was delicious… mostly. The sauce, toppings and spices all worked together and made me crave the next bite — I won’t be buying it again. Why you ask? Well, despite the great flavor, it came on a plain ol’ hamburger bun that…

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Most Read Articles

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more