Colour Your Brand

by Krysten

Ok, pop quiz. When you see this colour, what do you think of? How about this one? Chances are that when you looked at these colours, a certain brand or company popped into your mind. That’s because those brands have taken extra care to make sure every single time their…

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Increase your reach through word of mouth

by Al

One of the significant benefits of understanding and positioning your brand is the word of mouth (WoM) it can generate. Numerous studies have concluded that consumers are more influenced by WoM in buying decisions than by all other forms of print, online or broadcast advertising. • 84% of consumers rank…

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Seven Benefits of Branding

by Al

If you’re not an astute investor then, like me, you probably wish you had one in the family. Some older brother or distant cousin who knew where you should park your dollars to double or triple it every year, guaranteed. That’s the kind of return on investment (ROI) we read…

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Five Fixes for a Fab Focus Group

by Krysten

Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…

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Before you get on the field

by Mike

There used to be two guaranteed things in life: death and taxes. I’d like to propose a third eventuality: evolution. I don’t mean what comes next in that Darwinian drawing (though I feel like it’s a pudgier version of a Terminator with two giant thumbs instead of fingers), I mean…

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Don’t forget the bun

by Steve

I had a sandwich the other day. It was delicious… mostly. The sauce, toppings and spices all worked together and made me crave the next bite — I won’t be buying it again. Why you ask? Well, despite the great flavor, it came on a plain ol’ hamburger bun that…

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get to the core, sell your apple

by Steve

Compelling communication is like an apple. It’s got a shiny red exterior to attract attention, tasty and nutritious pulp to sink your teeth into, and a seed core that holds the DNA— the essence of being an apple. At aasman, we see communications projects as apples. We get to our client’s…

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Case Study: Branding for a Bakery

by Eleanor

Last month, Steve wrote a post about the three key stages of branding. This month we want to showcase how one small business has taken the process to heart and how their clientele are responding. Dutch Delicious is a bakery and European grocer in Edmonton. After seeing the branding work we…

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6 tips to better body language

by Krysten

You’ve probably heard it before, but it bears repeating. Research shows that only seven percent of communication is based on the actual words we say. That leaves 93 percent of our communication to the tone of our voice and our body language. Meaning, in many cases, how we communicate is…

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Most Read Articles

Increase your reach through word of mouth

One of the significant benefits of understanding and positioning your brand is the word of mouth… Read more

Colour Your Brand

Ok, pop quiz. When you see this colour, what do you think of? How about this… Read more

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more