A brand’s work is never done

by Steve

There’s a prevalent myth out there in the marketing world that branding is the creation of some combination of a logo, slogan and colours. While certainly each is an expression of a brand, branding is so much more. Branding is an ongoing activity with three key stages. Stage 1 –…

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Put a bow on it

by Steve

If you’ve ever worked with us, you’ve probably seen a hand-sketched version of our bowtie concept—it’s the foundation for virtually all of the work we do. Our simplify-clarify-amplify bowtie is what separates purposeful communications from intuitive desktop publishing. If all you ever look at is your company’s big picture, it’s…

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How to evaluate a design concept in 4 steps

by Rona

If you work in the field of communications or marketing, at some point you will be confronted with the task of evaluating a design concept and providing feedback on that concept. Without the proper framework in mind, it can be a daunting task. It might even feel like guesswork. But…

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The Right Stool

by Steve

Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper.…

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Five Social Media Faux Pas

by Krysten

There are several types of social media users: The TMI shares a bit too much information The “I’ve Got a Political Agenda” we get it; you don’t like Donald Trump The Blogger mommy blogs, fashion blogs, baby blogs ... we’ve seen them all The Inactive never goes on social media…

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Giving up our “secrets”

by Steve

A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have…

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Ready, Set…Mom

by Krysten

It's Mother's Day this weekend. If you just broke out into a cold sweat because you completely forgot – well, I can’t help you. Or maybe I can … I can at least tell you how you should spend this Mother’s Day (May 8) right here in Whitehorse. Every Mother’s…

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Top Super Bowl Ads

by Eleanor

In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…

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10 Tips to Write Right

by Krysten

Recently these helpful tips popped up in my LinkedIn feed from ad agency Ogilvy and Mather. It outlines late founder David Ogilvy’s 10 tips on how to write. His tips are in bold. You’ll see I’ve added my own two cents as well. 1. Read the Roman-Raphaelson book on writing.…

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Most Read Articles

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more