Seven Benefits of Branding

by Al

If you’re not an astute investor then, like me, you probably wish you had one in the family. Some older brother or distant cousin who knew where you should park your dollars to double or triple it every year, guaranteed. That’s the kind of return on investment (ROI) we read…

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Five Fixes for a Fab Focus Group

by Krysten

Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…

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Before you get on the field

by Mike

There used to be two guaranteed things in life: death and taxes. I’d like to propose a third eventuality: evolution. I don’t mean what comes next in that Darwinian drawing (though I feel like it’s a pudgier version of a Terminator with two giant thumbs instead of fingers), I mean…

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Don’t forget the bun

by Steve

I had a sandwich the other day. It was delicious… mostly. The sauce, toppings and spices all worked together and made me crave the next bite — I won’t be buying it again. Why you ask? Well, despite the great flavor, it came on a plain ol’ hamburger bun that…

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get to the core, sell your apple

by Steve

Compelling communication is like an apple. It’s got a shiny red exterior to attract attention, tasty and nutritious pulp to sink your teeth into, and a seed core that holds the DNA— the essence of being an apple. At aasman, we see communications projects as apples. We get to our client’s…

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Case Study: Branding for a Bakery

by Eleanor

Last month, Steve wrote a post about the three key stages of branding. This month we want to showcase how one small business has taken the process to heart and how their clientele are responding. Dutch Delicious is a bakery and European grocer in Edmonton. After seeing the branding work we…

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6 tips to better body language

by Krysten

You’ve probably heard it before, but it bears repeating. Research shows that only seven percent of communication is based on the actual words we say. That leaves 93 percent of our communication to the tone of our voice and our body language. Meaning, in many cases, how we communicate is…

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A brand’s work is never done

by Steve

There’s a prevalent myth out there in the marketing world that branding is the creation of some combination of a logo, slogan and colours. While certainly each is an expression of a brand, branding is so much more. Branding is an ongoing activity with three key stages. Stage 1 –…

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Put a bow on it

by Steve

If you’ve ever worked with us, you’ve probably seen a hand-sketched version of our bowtie concept—it’s the foundation for virtually all of the work we do. Our simplify-clarify-amplify bowtie is what separates purposeful communications from intuitive desktop publishing. If all you ever look at is your company’s big picture, it’s…

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The History of the Pencil

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10 Things You Probably Don’t Know About Albert

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Last day for feedback on the Peel Watershed

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Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

The power of nimble restraint

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