Put a bow on it

by Steve

If you’ve ever worked with us, you’ve probably seen a hand-sketched version of our bowtie concept—it’s the foundation for virtually all of the work we do. Our simplify-clarify-amplify bowtie is what separates purposeful communications from intuitive desktop publishing. If all you ever look at is your company’s big picture, it’s…

Read more

How to evaluate a design concept in 4 steps

by Rona

If you work in the field of communications or marketing, at some point you will be confronted with the task of evaluating a design concept and providing feedback on that concept. Without the proper framework in mind, it can be a daunting task. It might even feel like guesswork. But…

Read more

The Right Stool

by Steve

Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper.…

Read more

Five Social Media Faux Pas

by Krysten

There are several types of social media users: The TMI shares a bit too much information The “I’ve Got a Political Agenda” we get it; you don’t like Donald Trump The Blogger mommy blogs, fashion blogs, baby blogs ... we’ve seen them all The Inactive never goes on social media…

Read more

Giving up our “secrets”

by Steve

A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have…

Read more

Ready, Set…Mom

by Krysten

It's Mother's Day this weekend. If you just broke out into a cold sweat because you completely forgot – well, I can’t help you. Or maybe I can … I can at least tell you how you should spend this Mother’s Day (May 8) right here in Whitehorse. Every Mother’s…

Read more

Top Super Bowl Ads

by Eleanor

In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…

Read more

10 Tips to Write Right

by Krysten

Recently these helpful tips popped up in my LinkedIn feed from ad agency Ogilvy and Mather. It outlines late founder David Ogilvy’s 10 tips on how to write. His tips are in bold. You’ll see I’ve added my own two cents as well. 1. Read the Roman-Raphaelson book on writing.…

Read more

7 tips to make time for marketing

by Steve

“I’m too busy running my business to think about marketing… Social media, a new website—I don’t have time for that.” Sound familiar? It’s the all-too-common refrain from small businesses owners everywhere. But here’s the thing—you already ARE marketing to your audience, and the message is “we don’t have much time…

Read more

Most Read Articles

Taking Advantage of Tourism

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more