Giving up our “secrets”

by Steve

A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have…

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Ready, Set…Mom

by Krysten

It's Mother's Day this weekend. If you just broke out into a cold sweat because you completely forgot – well, I can’t help you. Or maybe I can … I can at least tell you how you should spend this Mother’s Day (May 8) right here in Whitehorse. Every Mother’s…

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Top Super Bowl Ads

by Eleanor

In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…

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10 Tips to Write Right

by Krysten

Recently these helpful tips popped up in my LinkedIn feed from ad agency Ogilvy and Mather. It outlines late founder David Ogilvy’s 10 tips on how to write. His tips are in bold. You’ll see I’ve added my own two cents as well. 1. Read the Roman-Raphaelson book on writing.…

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7 tips to make time for marketing

by Steve

“I’m too busy running my business to think about marketing… Social media, a new website—I don’t have time for that.” Sound familiar? It’s the all-too-common refrain from small businesses owners everywhere. But here’s the thing—you already ARE marketing to your audience, and the message is “we don’t have much time…

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Santa Brand

by Al

Margriet passed this url on to me and I loved it at first click. The *Santa* Brand Book cocks a snoot at pretentious branding. It’s a poke in the eye to self-absorbed brands. It’s just very, very funny. And it’s a cautionary tale for branding in general: stray too far…

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So many browser windows, so little time

by Krysten

Ok, be honest. How many of you have slapped “excellent time management skills” on to your resume? Here’s the real question. How many of you truly elicit these skills? I’ve always thought of myself as one of those efficient, well-organized, productive types. But it occurred to me the other day…

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#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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Learning from American Apparel’s mistakes

by Eleanor

Today I learned that American Apparel — best known for it’s sexually provocative advertising and its controversial founder — has filed for voluntary bankruptcy protection. Business Insider makes the case that their downfall was becoming less provocative. This got me thinking about the difficult decision to take a marketing risk in…

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Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more

Strong brands provide marketing impact at a reduced cost

CBC hosted an online Dragon’s Den event in 2011 in which thousands contributed to a poll about… Read more