#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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Learning from American Apparel’s mistakes

by Eleanor

Today I learned that American Apparel — best known for it’s sexually provocative advertising and its controversial founder — has filed for voluntary bankruptcy protection. Business Insider makes the case that their downfall was becoming less provocative. This got me thinking about the difficult decision to take a marketing risk in…

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Bland or Brilliant?

by Krysten

Have you heard of the little town called Okotoks? I have. It’s where my family lives – just a few short minutes outside of Calgary. There are many things that come to mind when I think about Okotoks. The stunning Sheep River, the quaint little coffee shops, the picturesque mountain…

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Yukon exports the lumbertrendy

by Krysten

Have you seen this guy? You know, the one wandering around downtown big cities with his freshly oiled beard, man-scaped hair and pressed flannel shirt? He’s sporting that undone-yet-done look that’s often difficult – and time consuming – to achieve. In a word he’s: The Lumbersexual. You must have heard…

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relying on the changing of the leaves

by Steve

Since I can remember, I’ve had a love for the outdoors. I’ve expressed that in many ways over the years from biking in the ravine by my house in Mississauga while growing up, to moving to the ultimate outdoorsman’s paradise here in Yukon. Hunting is one of the main ways…

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testing, testing…What’s your type?

by Krysten

Be honest. Is there someone in your office who you avoid because you’re convinced they’re purposely trying to drive you up the wall? Do you ever wonder why the girl in the cubicle next to yours is just so darn happy all the time? Are you frustrated by some of…

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A rainbow of questions

by Eleanor

Last month your Facebook friend list was likely flooded with rainbows after the US Supreme Court ruled in favour of same-sex marriage. What happened? Aside from this historic court ruling, Facebook was flooded with people showing their rainbow coloured support for marriage equality. In three days the app that made…

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You ARE Your Brand

by Steve

If you listen to country music long enough, you’ll come to realize that there’s a song about just about everything (Trace Adkins even sings a song about that). Lately I’ve felt a lot like Kurt in Brad Paisley’s “Famous People.” The song’s all about how in small towns, when anything…

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duck duck BOOTH: how to make a great tradeshow booth

by Krysten

Lucky me! Although I didn't win big at the slots, I was able to escape the sub-thirty temps last week to be a tag-along at a huge hunting convention down in Las Vegas. Let me tell you, some of those exhibitors sure know how to pull out all the stops.…

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Aasman Summer Potluck

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Last day for feedback on the Peel Watershed

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