duck duck BOOTH: how to make a great tradeshow booth

by Krysten

Lucky me! Although I didn't win big at the slots, I was able to escape the sub-thirty temps last week to be a tag-along at a huge hunting convention down in Las Vegas. Let me tell you, some of those exhibitors sure know how to pull out all the stops.…

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CO Detector Strikes Again!

by Krysten

Did you read this happy Monday morning news story? A couple from Dawson City is convinced their lives were saved when their carbon monoxide detector awakened them earlier this month. In addition to the detector they say they have the Dawson City Fire Department to thank. Last year, the fire…

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Yukon for sale!

by Eleanor

I’ve been telling my friends how amazing the Yukon is for years but hardly anyone comes to visit! It’s hard for people down south to transcend stereotypes of the cold rugged north enough to book a trip. You and I know that once you get here it’s unforgettable, but getting…

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Feeling emotional?

by Steve

Self-expression, personality, relationships, communities: collectively these concepts form the foundation of how we live and interact with the world. As my previous four blog posts have demonstrated (Need a refresher? Find them here 1, 2, 3, 4) brands are often at the centre of each. These concepts get to the core…

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Inspiration comes from strange places

by Eleanor

Like the other day when I was in the Museum of the Moving Image in Queens, New York and I came across an exhibit about Chuck Jones' animated characters the Road Runner and Coyote. There was a list of rules that those two characters had to abide by every episode,…

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#We(still)TheNorth

by Neil Stephen

You know what being in the zone feels like—you're focused, you’re on your game. Then you try something that’s really not your skill set and it fails. Badly. In basketball we call that a heat check. You’ve made five shots in a row, blocked a shot and stole the ball—you’re on…

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Ice Bucket Challenge - Hot or Not?

by Neil Stephen

In my community I’m known to be someone who is marketing and advertisingly minded and so from time to time i’m asked for my opinion on the subject. In recent weeks i’ve been asked repeatedly for thoughts regarding the ALS Ice Bucket challenge. So, here they are. I'd love to…

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Everybody’s doing it

by Krysten

The other day, I was discussing an upcoming campaign with my team. We were brainstorming taglines that would encourage a shift in Yukoners’ thinking. For example, how could we get people to prioritize checking their carbon monoxide detectors, or get the flu shot? It got me thinking back to something…

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Let’s get together

by Steve

There’s your school community, your neighborhood community, your religious community, your sports community, and probably a few more that you’re a part of. We’re all part of various communities and, increasingly, those communities are centred on a brand. Harley Davidson riders attend rallies, Apple users meet online, Nike+ members blend…

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Strong brands demand higher prices

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Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more