Yukon for sale!

by Eleanor

I’ve been telling my friends how amazing the Yukon is for years but hardly anyone comes to visit! It’s hard for people down south to transcend stereotypes of the cold rugged north enough to book a trip. You and I know that once you get here it’s unforgettable, but getting…

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Feeling emotional?

by Steve

Self-expression, personality, relationships, communities: collectively these concepts form the foundation of how we live and interact with the world. As my previous four blog posts have demonstrated (Need a refresher? Find them here 1, 2, 3, 4) brands are often at the centre of each. These concepts get to the core…

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Inspiration comes from strange places

by Eleanor

Like the other day when I was in the Museum of the Moving Image in Queens, New York and I came across an exhibit about Chuck Jones' animated characters the Road Runner and Coyote. There was a list of rules that those two characters had to abide by every episode,…

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#We(still)TheNorth

by Neil Stephen

You know what being in the zone feels like—you're focused, you’re on your game. Then you try something that’s really not your skill set and it fails. Badly. In basketball we call that a heat check. You’ve made five shots in a row, blocked a shot and stole the ball—you’re on…

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Ice Bucket Challenge - Hot or Not?

by Neil Stephen

In my community I’m known to be someone who is marketing and advertisingly minded and so from time to time i’m asked for my opinion on the subject. In recent weeks i’ve been asked repeatedly for thoughts regarding the ALS Ice Bucket challenge. So, here they are. I'd love to…

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Everybody’s doing it

by Krysten

The other day, I was discussing an upcoming campaign with my team. We were brainstorming taglines that would encourage a shift in Yukoners’ thinking. For example, how could we get people to prioritize checking their carbon monoxide detectors, or get the flu shot? It got me thinking back to something…

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Let’s get together

by Steve

There’s your school community, your neighborhood community, your religious community, your sports community, and probably a few more that you’re a part of. We’re all part of various communities and, increasingly, those communities are centred on a brand. Harley Davidson riders attend rallies, Apple users meet online, Nike+ members blend…

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pINTERESTING?

by Kristen

Unless you have been living under a rock, you are sure to know about the explosion of “pinning” through Pinterest. I had been avoiding the site like the plague, but after seeing numerous friends pins coming up on my Facebook feed day in and day out, I thought I’d take…

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It’s complicated… Branding Research Can Help

by Steve

You’re jealous… Your significant other has just left for another weekend away with his mistress: her name is Wrangler and she’s made by Jeep. It’s ok though, you’re going to make him pay for his wayward ways by rekindling one of your old flames by the name of Giorgio Armani.…

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The History of the Pencil

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Aasman Summer Potluck

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Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more