Air Canada offers wilted carrots

by Margriet

A few weeks ago I got up at the inhumane hour of 3:30 am to catch a 5:55 am Air Canada flight from Whitehorse to Edmonton. I had checked in on-line the night before, and having heard the horror stories of Yukoners bumped from flights for showing up ‘late,’ I…

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30 squats – education as a carrot

by Eleanor

It is often reasonable to believe that education is the best way to encourage behavioural change. Make nutritional information available on food so that consumers can make informed choices. Warn people of the dangers of being inactive so that they will walk to work. Even better, explain the benefits of…

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Choosing a font but tired of the alphabet?

by Eleanor

I recently found myself demonstrating the benefit of one font over the other. To do so I typed out the alphabet and applied the font. However, I forgot a more creative way to demonstrate every letter of the alphabet. You may be familiar with the phrase: The quick brown fox…

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The power of nimble restraint

by Eleanor

Sometimes people marvel at the cost of developing a logo or the length of time it takes to create such a simple icon. Fair enough—it's a long process worth understanding. I read this blog about a logo refresh for Mail Chimp and it struck me as a good example of…

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The Lowdown on Slouching

by Ben Barrett-Forrest

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is such a bad thing, why does it feel so good? Slouching is your body’s way of taking strain off of its muscles and distributing its weight evenly over its joints. Humans evolved to run…

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6 Tips for Twitter Newbies

by Ben Barrett-Forrest

I recently began tweeting. I’ve had a twitter account since 2009, but I’ve never been compelled to use it. My sudden foray into the twitterverse was prompted by the recent success of my typography video, which gained me about 300 new twitter followers. I figured that I should take advantage…

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The History of the Pencil

by Ben Barrett-Forrest

Today, we are going to learn about an item that we use everyday but rarely give any thought: the pencil. The word pencil is derived from the Latin penicillus, or “little tail” (also the root of the word penis…go figure!). The first object that was ever referred to as a…

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The longest word in the world?

by Eleanor

It's always a struggle to make ad copy short and snappy. Words need to roll off the tongue and stick in the mind. Ideally a phrase (a.k.a.: a slogan, a tag-line, an inspiring proposition, an ear worm, a one-liner) is rhythmic to some degree or memorable by some other literary…

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Have you heard the news?

by Eleanor

Are you working with a small budget? Looking to make the most bang for your buck? Consider earned media and how a small event targeted toward a few dozen people can reach tens of thousands of radio listeners and blog readers. Here's an example of how it's done well: Without…

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Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more