The Lowdown on Slouching

by Ben Barrett-Forrest

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is such a bad thing, why does it feel so good? Slouching is your body’s way of taking strain off of its muscles and distributing its weight evenly over its joints. Humans evolved to run…

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6 Tips for Twitter Newbies

by Ben Barrett-Forrest

I recently began tweeting. I’ve had a twitter account since 2009, but I’ve never been compelled to use it. My sudden foray into the twitterverse was prompted by the recent success of my typography video, which gained me about 300 new twitter followers. I figured that I should take advantage…

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The History of the Pencil

by Ben Barrett-Forrest

Today, we are going to learn about an item that we use everyday but rarely give any thought: the pencil. The word pencil is derived from the Latin penicillus, or “little tail” (also the root of the word penis…go figure!). The first object that was ever referred to as a…

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The longest word in the world?

by Eleanor

It's always a struggle to make ad copy short and snappy. Words need to roll off the tongue and stick in the mind. Ideally a phrase (a.k.a.: a slogan, a tag-line, an inspiring proposition, an ear worm, a one-liner) is rhythmic to some degree or memorable by some other literary…

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Have you heard the news?

by Eleanor

Are you working with a small budget? Looking to make the most bang for your buck? Consider earned media and how a small event targeted toward a few dozen people can reach tens of thousands of radio listeners and blog readers. Here's an example of how it's done well: Without…

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Say it in JPEG

by Neil Stephen

This silly little JPEG created 93 newsfeed stories, along with 55 likes, 23 shares and 15 comments. In total, over eight thousand Yukoners came into contact with this image last week — Over 8000 at a cost of.... nothing? Here's the tip: If you have something to say, something you're…

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Our new Panda is a sweet-spot

by Eleanor

Two giant pandas have arrived on Canadian soil. According to the Prime Minister's web page, "Giant pandas, which are unique to China, are among the world’s most endangered species and are seen as symbols of peace, friendship and good fortune." They are on loan from China for the next ten…

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The Victory Lab

by Neil Stephen

Beliefs are dangerous and volatile things, responsible for war and famine but also innovation and growth. As communicators we battle perception, jousting our creative swords, hoping to align audience and client perceptions. We create believers. Whether the belief is in a product, organization, idea or a person, communicators are in…

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What those pants say about your brand

by Eleanor

If you're a company, your signature usually exists as an inspiring sentence. At Yukon Energy, it's "your needs power what we do", at The Old Log Church Museum, it's "Yukon's Spirited History" and here at aasman, it's "branding on purpose." But what happens when you're an individual such as a…

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Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

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Strong brands demand higher prices

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