The longest word in the world?

by Eleanor

It's always a struggle to make ad copy short and snappy. Words need to roll off the tongue and stick in the mind. Ideally a phrase (a.k.a.: a slogan, a tag-line, an inspiring proposition, an ear worm, a one-liner) is rhythmic to some degree or memorable by some other literary…

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Have you heard the news?

by Eleanor

Are you working with a small budget? Looking to make the most bang for your buck? Consider earned media and how a small event targeted toward a few dozen people can reach tens of thousands of radio listeners and blog readers. Here's an example of how it's done well: Without…

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Say it in JPEG

by Neil Stephen

This silly little JPEG created 93 newsfeed stories, along with 55 likes, 23 shares and 15 comments. In total, over eight thousand Yukoners came into contact with this image last week — Over 8000 at a cost of.... nothing? Here's the tip: If you have something to say, something you're…

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Our new Panda is a sweet-spot

by Eleanor

Two giant pandas have arrived on Canadian soil. According to the Prime Minister's web page, "Giant pandas, which are unique to China, are among the world’s most endangered species and are seen as symbols of peace, friendship and good fortune." They are on loan from China for the next ten…

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The Victory Lab

by Neil Stephen

Beliefs are dangerous and volatile things, responsible for war and famine but also innovation and growth. As communicators we battle perception, jousting our creative swords, hoping to align audience and client perceptions. We create believers. Whether the belief is in a product, organization, idea or a person, communicators are in…

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What those pants say about your brand

by Eleanor

If you're a company, your signature usually exists as an inspiring sentence. At Yukon Energy, it's "your needs power what we do", at The Old Log Church Museum, it's "Yukon's Spirited History" and here at aasman, it's "branding on purpose." But what happens when you're an individual such as a…

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How to react, and when to yell

by Eleanor

When it comes to serious issues, most people agree that it's best NOT to be reactionary. Responding to criticism is important, but it has to be done with confidence and illustrate a deep understanding of the issue at hand. At other times, reacting can be quite fun. Take a recent…

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Can carrots give you X-ray vision?

by Kristen

Jamie Oliver has been trying for years to get kids to eat their fruits and vegetables. Now it turns out that by simply making the name of the food a little catchier, a marked increase in consumption is actually possible. I can hear a “HOORAY” from parents everywhere!! Scientists at…

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Yukon’s Quest for social media

by Neil Stephen

(We're using the above photo without permisson, we really hope photographer Alistair Maitland doesn't freak out on us, we just love the photo.) The last 12 days have featured a barrage of never-ending Yukon Quest related images, tweets, videos and status updates. With over 17k likes on Facebook, 1.4k followers…

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Most Read Articles

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

The power of nimble restraint

Sometimes people marvel at the cost of developing a logo or the length of time it… Read more