Say it in JPEG

by Neil Stephen

This silly little JPEG created 93 newsfeed stories, along with 55 likes, 23 shares and 15 comments. In total, over eight thousand Yukoners came into contact with this image last week — Over 8000 at a cost of.... nothing? Here's the tip: If you have something to say, something you're…

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Our new Panda is a sweet-spot

by Eleanor

Two giant pandas have arrived on Canadian soil. According to the Prime Minister's web page, "Giant pandas, which are unique to China, are among the world’s most endangered species and are seen as symbols of peace, friendship and good fortune." They are on loan from China for the next ten…

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The Victory Lab

by Neil Stephen

Beliefs are dangerous and volatile things, responsible for war and famine but also innovation and growth. As communicators we battle perception, jousting our creative swords, hoping to align audience and client perceptions. We create believers. Whether the belief is in a product, organization, idea or a person, communicators are in…

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What those pants say about your brand

by Eleanor

If you're a company, your signature usually exists as an inspiring sentence. At Yukon Energy, it's "your needs power what we do", at The Old Log Church Museum, it's "Yukon's Spirited History" and here at aasman, it's "branding on purpose." But what happens when you're an individual such as a…

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How to react, and when to yell

by Eleanor

When it comes to serious issues, most people agree that it's best NOT to be reactionary. Responding to criticism is important, but it has to be done with confidence and illustrate a deep understanding of the issue at hand. At other times, reacting can be quite fun. Take a recent…

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Can carrots give you X-ray vision?

by Kristen

Jamie Oliver has been trying for years to get kids to eat their fruits and vegetables. Now it turns out that by simply making the name of the food a little catchier, a marked increase in consumption is actually possible. I can hear a “HOORAY” from parents everywhere!! Scientists at…

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Yukon’s Quest for social media

by Neil Stephen

(We're using the above photo without permisson, we really hope photographer Alistair Maitland doesn't freak out on us, we just love the photo.) The last 12 days have featured a barrage of never-ending Yukon Quest related images, tweets, videos and status updates. With over 17k likes on Facebook, 1.4k followers…

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Choosing the name of your company

by Eleanor

When choosing a name for your new company, I encourage you to look outside of common english and find something unique and unexpected. But if it's not based on something that you've identified as distinct in your marketplace you're gambling with your brand's authenticity and ultimately its longevity. Even if…

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Can we budget $60,000 to research that please?

by Eleanor

Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have. Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.…

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