Can carrots give you X-ray vision?

by Kristen

Jamie Oliver has been trying for years to get kids to eat their fruits and vegetables. Now it turns out that by simply making the name of the food a little catchier, a marked increase in consumption is actually possible. I can hear a “HOORAY” from parents everywhere!! Scientists at…

Read more

Yukon’s Quest for social media

by Neil Stephen

(We're using the above photo without permisson, we really hope photographer Alistair Maitland doesn't freak out on us, we just love the photo.) The last 12 days have featured a barrage of never-ending Yukon Quest related images, tweets, videos and status updates. With over 17k likes on Facebook, 1.4k followers…

Read more

Choosing the name of your company

by Eleanor

When choosing a name for your new company, I encourage you to look outside of common english and find something unique and unexpected. But if it's not based on something that you've identified as distinct in your marketplace you're gambling with your brand's authenticity and ultimately its longevity. Even if…

Read more

Can we budget $60,000 to research that please?

by Eleanor

Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have. Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.…

Read more

Unity Clothing - lessons in branding and social media

by Neil Stephen

I'm always on the lookout for local companies who know their brand. Unity Clothing Inc. is one such company. We're facebook friends, no big deal. Manager Chantal Rozon and I had a great Facebook chat about her business, what it's about and how they're using social media to grow. Enjoy.…

Read more

What’s your Puppy Room?

by Neil Stephen

You’ve probably heard about the busy Dalhousie University Puppy Room helping stressed out students relax during exam time. It’s a great idea and genuinely helpful for students, but what are the implications for the Dalhousie brand? What is your brand's puppy room? There is a real science behind this but…

Read more

Yes, even Macklemore is consciously branding

by Eleanor

Macklemore hella loves Whitehorse. In branding, the first step is recognizing that a brand is everything about how you are perceived–it's far beyond the logo and is everything from the clothes you wear in a meeting to the internal dialogue spoken by visitors to your website. Even as an individual…

Read more

Most Read Articles

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more