Is Your Logo Fresh?

by Lisa Wiklund

A big part of your brand is your logo. It tells your brand’s story and communicates core messaging without a single word. In many ways, it is like a shorthand for your brand. Because of this, it is important your logo stays up to date and modern. While consistency is…

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5 Digital Advertising Trends of 2018

by Lisa Wiklund

Trends are difficult to keep up with. Just as we find ourselves comfortable with one, another pops up. And another, and another. As we settle in to 2018, popular trends have solidified their presence, and have lingered long enough for us to wrap our heads around. Below are some of…

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Facebook’s getting friendlier

by Krysten

Have you heard? Facebook is changing, and it might affect you – and your business. Since the 2016 US Election, Facebook has been blamed for enabling fake stories, Russian propaganda and “filter bubbles” – which is basically what happens when you begin to see only the content you like and…

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Transcending your brand

by Mike

The world is a big place, with billions of people in it, having a billion different ideas every second, millions of which morph into brands. Yet, every so often a brand so inhabits the collective consciousness, it transcends beyond mere product or brand. Take these examples. When someone reaches for…

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Flaunt Your Flaws

by Krysten

In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of communication, choosing to speak to the “common man” – the everyday folks just like us. It’s smart, really. Communicate with your audience by saying exactly what they are thinking. It’s more real, more authentic,…

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Keep it Simple Smarty

by Krysten

Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…

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5 reasons ability not location should decide your agency of record

by Steve

Us Yukoners are a proud bunch. We’re proud of how we have been able to survive out here on the wild frontier…or so we like to tell ourselves. The truth is today’s “frontier” doesn’t look anything like it used to. Technology has changed the agency landscape to the point where…

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Top Super Bowl Ads

by Eleanor

In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…

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#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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