Flaunt Your Flaws

by Krysten

In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of communication, choosing to speak to the “common man” – the everyday folks just like us. It’s smart, really. Communicate with your audience by saying exactly what they are thinking. It’s more real, more authentic,…

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Keep it Simple Smarty

by Krysten

Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…

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5 reasons ability not location should decide your agency of record

by Steve

Us Yukoners are a proud bunch. We’re proud of how we have been able to survive out here on the wild frontier…or so we like to tell ourselves. The truth is today’s “frontier” doesn’t look anything like it used to. Technology has changed the agency landscape to the point where…

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Top Super Bowl Ads

by Eleanor

In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…

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#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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Learning from American Apparel’s mistakes

by Eleanor

Today I learned that American Apparel — best known for it’s sexually provocative advertising and its controversial founder — has filed for voluntary bankruptcy protection. Business Insider makes the case that their downfall was becoming less provocative. This got me thinking about the difficult decision to take a marketing risk in…

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Bland or Brilliant?

by Krysten

Have you heard of the little town called Okotoks? I have. It’s where my family lives – just a few short minutes outside of Calgary. There are many things that come to mind when I think about Okotoks. The stunning Sheep River, the quaint little coffee shops, the picturesque mountain…

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Industry

09.02.2015 1 comment

Google search: modern logo

by Eleanor

There have been seven versions of Google’s logo since it was first conceived in 1998. In it’s recent update, Google has made a significant change by finally letting go of the serif – you know, those little feet on the bottom of letters. If you’re thinking about updating your visual…

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A rainbow of questions

by Eleanor

Last month your Facebook friend list was likely flooded with rainbows after the US Supreme Court ruled in favour of same-sex marriage. What happened? Aside from this historic court ruling, Facebook was flooded with people showing their rainbow coloured support for marriage equality. In three days the app that made…

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