Facebook’s getting friendlier

by Krysten

Have you heard? Facebook is changing, and it might affect you – and your business. Since the 2016 US Election, Facebook has been blamed for enabling fake stories, Russian propaganda and “filter bubbles” – which is basically what happens when you begin to see only the content you like and…

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Transcending your brand

by Mike

The world is a big place, with billions of people in it, having a billion different ideas every second, millions of which morph into brands. Yet, every so often a brand so inhabits the collective consciousness, it transcends beyond mere product or brand. Take these examples. When someone reaches for…

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Flaunt Your Flaws

by Krysten

In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of communication, choosing to speak to the “common man” – the everyday folks just like us. It’s smart, really. Communicate with your audience by saying exactly what they are thinking. It’s more real, more authentic,…

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Keep it Simple Smarty

by Krysten

Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…

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5 reasons ability not location should decide your agency of record

by Steve

Us Yukoners are a proud bunch. We’re proud of how we have been able to survive out here on the wild frontier…or so we like to tell ourselves. The truth is today’s “frontier” doesn’t look anything like it used to. Technology has changed the agency landscape to the point where…

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Top Super Bowl Ads

by Eleanor

In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…

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#optoutside - The value of authenticity

by Steve

For all the outdoor junkies and gearheads getting their fix from REI, you’ll have to look elsewhere to find your Christmas deals this fall. The company’s twitter feed has been abuzz with news features and a video announcing that they have decided to close all 143 stores this Black Friday…

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Learning from American Apparel’s mistakes

by Eleanor

Today I learned that American Apparel — best known for it’s sexually provocative advertising and its controversial founder — has filed for voluntary bankruptcy protection. Business Insider makes the case that their downfall was becoming less provocative. This got me thinking about the difficult decision to take a marketing risk in…

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Bland or Brilliant?

by Krysten

Have you heard of the little town called Okotoks? I have. It’s where my family lives – just a few short minutes outside of Calgary. There are many things that come to mind when I think about Okotoks. The stunning Sheep River, the quaint little coffee shops, the picturesque mountain…

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Most Read Articles

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

The power of nimble restraint

Sometimes people marvel at the cost of developing a logo or the length of time it… Read more