Industry

04.22.2015 1 comment

Responding to Responsivity

by Steve

Spring’s here and you’ve got some time to kill in the waiting room so you pull out your phone and start browsing around for some new clothes. You access your favourite store’s site but you have to squint to see the item you’re looking for. You zoom in and end…

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duck duck BOOTH: how to make a great tradeshow booth

by Krysten

Lucky me! Although I didn't win big at the slots, I was able to escape the sub-thirty temps last week to be a tag-along at a huge hunting convention down in Las Vegas. Let me tell you, some of those exhibitors sure know how to pull out all the stops.…

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Feeling emotional?

by Steve

Self-expression, personality, relationships, communities: collectively these concepts form the foundation of how we live and interact with the world. As my previous four blog posts have demonstrated (Need a refresher? Find them here 1, 2, 3, 4) brands are often at the centre of each. These concepts get to the core…

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Did you shake it out?

by Eleanor

Did you?... Yukon Emergency Measure Organization (EMO) turned up the heat on their Facebook page last week during the annual ShakeOut event—an international earthquake drill that got folks to drop, cover and hold on during their work day. If you live in the Yukon, you likely recognized a face or two…

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#We(still)TheNorth

by Neil Stephen

You know what being in the zone feels like—you're focused, you’re on your game. Then you try something that’s really not your skill set and it fails. Badly. In basketball we call that a heat check. You’ve made five shots in a row, blocked a shot and stole the ball—you’re on…

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Beer Tasting on Purpose

by Alex Hill

Have you seen these awesome new videos by our friends over at GBP creative? They are part of the promotional campaign helping to spread the word about Yukon’s First Annual Craft Beer Festival. Check it out! This one is my favourite. That is one lucky dog! Yukon Beer Festival…

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Ice Bucket Challenge - Hot or Not?

by Neil Stephen

In my community I’m known to be someone who is marketing and advertisingly minded and so from time to time i’m asked for my opinion on the subject. In recent weeks i’ve been asked repeatedly for thoughts regarding the ALS Ice Bucket challenge. So, here they are. I'd love to…

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BuzzFeed lists: from cute cats to supreme court nominees, with a little advertising thrown in

by Alex Hill

BuzzFeed.com is a self-described “social news” website that you have most likely encountered on your Facebook newsfeed or Twitter stream at one point or another, or if you are like me, many times throughout the day. The site, founded in 2006, is famous for its lists, from “The Most Important…

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Industry

06.23.2014 3 comments

World Cup History in Logos

by Eleanor

The game is on once again! A new set of soccer teams, a new host country, and a new set of graphics. People everywhere are asking, "Which team do you support?" Today I'm asking, "Which graphics do you support?" Below are the World Cup logos dating back to 1982—the year…

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