Bland or Brilliant?

by Krysten

Have you heard of the little town called Okotoks? I have. It’s where my family lives – just a few short minutes outside of Calgary. There are many things that come to mind when I think about Okotoks. The stunning Sheep River, the quaint little coffee shops, the picturesque mountain…

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Industry

09.02.2015 1 comment

Google search: modern logo

by Eleanor

There have been seven versions of Google’s logo since it was first conceived in 1998. In it’s recent update, Google has made a significant change by finally letting go of the serif – you know, those little feet on the bottom of letters. If you’re thinking about updating your visual…

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A rainbow of questions

by Eleanor

Last month your Facebook friend list was likely flooded with rainbows after the US Supreme Court ruled in favour of same-sex marriage. What happened? Aside from this historic court ruling, Facebook was flooded with people showing their rainbow coloured support for marriage equality. In three days the app that made…

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Industry

05.26.2015 1 comment

This one’s for the ladies

by Krysten

Let me just say this. Lululemon is all kinds of brand smart. It’s Saturday afternoon, and I’m in downtown Vancouver for the first time. Naturally, my first stop is the infamous Robson Street. My eye is quickly drawn to a sign with that big red circle and white horseshoe most…

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Industry

04.22.2015 1 comment

Responding to Responsivity

by Steve

Spring’s here and you’ve got some time to kill in the waiting room so you pull out your phone and start browsing around for some new clothes. You access your favourite store’s site but you have to squint to see the item you’re looking for. You zoom in and end…

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duck duck BOOTH: how to make a great tradeshow booth

by Krysten

Lucky me! Although I didn't win big at the slots, I was able to escape the sub-thirty temps last week to be a tag-along at a huge hunting convention down in Las Vegas. Let me tell you, some of those exhibitors sure know how to pull out all the stops.…

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Feeling emotional?

by Steve

Self-expression, personality, relationships, communities: collectively these concepts form the foundation of how we live and interact with the world. As my previous four blog posts have demonstrated (Need a refresher? Find them here 1, 2, 3, 4) brands are often at the centre of each. These concepts get to the core…

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Did you shake it out?

by Eleanor

Did you?... Yukon Emergency Measure Organization (EMO) turned up the heat on their Facebook page last week during the annual ShakeOut event—an international earthquake drill that got folks to drop, cover and hold on during their work day. If you live in the Yukon, you likely recognized a face or two…

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#We(still)TheNorth

by Neil Stephen

You know what being in the zone feels like—you're focused, you’re on your game. Then you try something that’s really not your skill set and it fails. Badly. In basketball we call that a heat check. You’ve made five shots in a row, blocked a shot and stole the ball—you’re on…

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