Ice Bucket Challenge - Hot or Not?

by Neil Stephen

In my community I’m known to be someone who is marketing and advertisingly minded and so from time to time i’m asked for my opinion on the subject. In recent weeks i’ve been asked repeatedly for thoughts regarding the ALS Ice Bucket challenge. So, here they are. I'd love to…

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BuzzFeed lists: from cute cats to supreme court nominees, with a little advertising thrown in

by Alex Hill

BuzzFeed.com is a self-described “social news” website that you have most likely encountered on your Facebook newsfeed or Twitter stream at one point or another, or if you are like me, many times throughout the day. The site, founded in 2006, is famous for its lists, from “The Most Important…

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Industry

06.23.2014 2 comments

World Cup History in Logos

by Eleanor

The game is on once again! A new set of soccer teams, a new host country, and a new set of graphics. People everywhere are asking, "Which team do you support?" Today I'm asking, "Which graphics do you support?" Below are the World Cup logos dating back to 1982—the year…

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pINTERESTING?

by Kristen

Unless you have been living under a rock, you are sure to know about the explosion of “pinning” through Pinterest. I had been avoiding the site like the plague, but after seeing numerous friends pins coming up on my Facebook feed day in and day out, I thought I’d take…

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Work Industry

06.10.2014 2 comments

Snap Chat Challenge wins International Award

by Neil Stephen

Remember that Snap Chat Challenge we told you about a few months ago? Well, we’re proud to announce that we won the 2014 Hermes Creative Platinum award in the Social media Game/Contest category for that innovative idea! The client? Mic Mac Mall - an institution in Atlantic Canada’s retail market. The…

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#YesAllWomen

by Alex Hill

Many of you have undoubtedly already read about the tragic shooting in Isla Vista California on May 23rd. While I won’t rehash the details here, for this post it is important to note that the day started with a bizarre video uploaded to Youtube, detailing a revenge plot against women…

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More than Hacks

by Kristen

What do healthcare professionals, programmers and designers have in common? The answer: HackingHealth North. Over the weekend I participated in this absolutely wonderful event. HackingHealth North was designed to mix hackers with healthcare professionals who have a deep understanding of problems that need to be solved in their industry. Through…

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Innovation, Awards and Aasman: Web design honoured at Ma Murray awards

by Alex Hill

For the second time this year Aasman is being recognized for innovation, this time in partnership with our friends at the Yukon News. The newspaper took home the bronze for best website and online innovation, a website that Aasman Brand Communications partnered in creating. Perhaps the biggest honour for us…

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Industry

04.17.2014 1 comment

Hunting for the next big egg

by Eleanor

Easter is first and foremost a meaningful story of resurrection, hope and renewal. For two millennia, the Church Universal has recognized Easter as the holiest day of the Christian calendar. But the cross, a thorny crown, death and resurrection is a pretty hard sell. The solution? Brand it with bunnies,…

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