Industry

11.08.2013 2 comments

Grits, politics and YouTube

by Alex Hill

I am an avid YouTube user, visiting the site probably 10 times a day for everything from music to recipes to tutorials on how to fix a computer problem. With every video I watch lately comes the increasingly common 15-second commercial preceding it. As a consumer, I find it to…

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Marketing #inadrunkenstupor

by Alex Hill

First of all, we highly recommend that you do NOT do this. We at Aasman do not do this and we really don’t think that it would be very good for our business, not to mention our livers. Marketing #ontwitter, however is something that we would recommend, especially when that…

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instagood

by Alex Hill

I have noticed a bit of a trend recently among some of the more popular characters that I follow on social media. There is an increasing tendency to use their powers of popularity to help out with a certain cause or issue. I’m not talking about the friend from high…

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Work Industry

09.27.2013 1 comment

Death calling: are scare tactics the best tactics?

by Alex Hill

Recently I was given the opportunity to try my hand at some copy writing for one of the campaigns that we are working on here at Aasman. I love writing, but as this was my first time writing copy for radio, I decided to start this process in the same…

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Would you name your baby tweet, twitter or twerk?

by Eleanor

Some people would. The following lil' video about the impact of social networks is full of shocking and current stats and facts. Most of them are more about why you could consider tapping into the market rather than what to name your baby, but they cover that too. Don't let…

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In the nook with The Collective Good

by Eleanor

It’s always interesting to see what new businesses in town are up to. This week we interviewed Jen Williams, owner of The Collective Good (TCG). AAS: You’re unique wares are tucked away in a little nook, how do you advertise who you are and where you are? JW: TCG is…

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Industry

09.10.2013 2 comments

What does a respectful beer commercial look like?

by Eleanor

Have you seen this latest ad for Guinness beer? It's emotionally moving—aided strongly by the contrast of breathy symphonic music paired with sweaty sportsmen giving their all, as well as the deep and slow narrator's voice. As far as I know, Guinness has never positioned itself as a guzzle-on-your-tailgate party…

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The power of nimble restraint

by Eleanor

Sometimes people marvel at the cost of developing a logo or the length of time it takes to create such a simple icon. Fair enough—it's a long process worth understanding. I read this blog about a logo refresh for Mail Chimp and it struck me as a good example of…

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Industry

06.27.2013 2 comments

Wish you were on a road trip?

by Eleanor

If you're loving the Yukon right now—the heat, the long light, short pants and flowy dresses—you'll love this campaign. Five bloggers are road-tripping through the Yukon and sharing their experiences through the Canadian Tourism Commission's Tumblr as part of Keep Exploring's Journey to TBEX—"an epic journey to the world's largest…

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