The power of nimble restraint

by Eleanor

Sometimes people marvel at the cost of developing a logo or the length of time it takes to create such a simple icon. Fair enough—it's a long process worth understanding. I read this blog about a logo refresh for Mail Chimp and it struck me as a good example of…

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Industry

06.27.2013 2 comments

Wish you were on a road trip?

by Eleanor

If you're loving the Yukon right now—the heat, the long light, short pants and flowy dresses—you'll love this campaign. Five bloggers are road-tripping through the Yukon and sharing their experiences through the Canadian Tourism Commission's Tumblr as part of Keep Exploring's Journey to TBEX—"an epic journey to the world's largest…

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What’s Wonderful on the Web - Part 1

by Ben Barrett-Forrest

As the week wraps up, I thought I would give you a brief look into what I have found interesting in the world of art and design on the web. Here is a piece of exceptional digital illustration combined with in-depth historical research. A TV channel from the UK called…

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The Fun of Fonts: a Haines Graveyard

by Ben Barrett-Forrest

I spent the May long weekend in Haines, Alaska, with my family. It was a beautiful, sunny weekend (far removed from the snowstorms happening in Whitehorse), and we spent our time bear-gazing, eating salmon sandwiches, and snooping around parts of Haines we hadn’t explored before. We found ourselves in a…

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Inside the Starbucks brand

by Eleanor

Starbucks is an obvious example of successful branding. It's easily identifiable at their drive-thrus, in shops with comfy chairs, on their take-out cups and recently their packets of instant brew. But since branding is about perception and experience even more than it is about looks, I interviewed a former Starbucks…

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So, that worked.

by Neil Stephen

Last week we wrote about the Nova Scotia Liquor Corporation's reaction to a point of sale error that overcharged patrons during the busy Easter long weekend. Taking to social media, the NSLC invited customers to vote for the charity of their choice to receive the surplus money and gave people…

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Oilsands Marketing

by Neil Stephen

In honour of Roger Ebert's passing last week, I thought we could all take a moment and play advertising critic. I happened to catch this spot and it really connected with me. To be sure, there is a ton of innovation happening in the resource sector, but are these sorts…

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Drunken brand apologies

by Neil Stephen

Last Saturday, in liquor stores across the province of Nova Scotia, customers were charged inaccurate prices for their Captain's and Keith's (writer's note: real Nova Scotian's prefer vitamin 'O'). Apparently there was a computer glitch and prices that were meant to go into affect on April 1st actually kicked…

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Industry

04.03.2013 2 comments

The horror of it all…

by Kristen

I have been in the Yukon for a year now and because of this HUGE milestone I decided that it was the time to change from my unused Australia license to a Yukon drivers license. This required me to take a written test and a driving test. Thankfully I passed…

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