What those pants say about your brand

by Eleanor

If you're a company, your signature usually exists as an inspiring sentence. At Yukon Energy, it's "your needs power what we do", at The Old Log Church Museum, it's "Yukon's Spirited History" and here at aasman, it's "branding on purpose." But what happens when you're an individual such as a…

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Can carrots give you X-ray vision?

by Kristen

Jamie Oliver has been trying for years to get kids to eat their fruits and vegetables. Now it turns out that by simply making the name of the food a little catchier, a marked increase in consumption is actually possible. I can hear a “HOORAY” from parents everywhere!! Scientists at…

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Industry

02.25.2013 2 comments

Last day for feedback on the Peel Watershed

by Eleanor

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage, on a t-shirt. There are even mascots. Word of mouth is rampant. This is an issue people care deeply about. It's incredible to consider how many channels of communication are making this true. I'm…

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Industry

02.20.2013 3 comments

Holy Smoking Google Glass

by Neil Stephen

Today Google unveiled a quick glimpse into a new product that's set to revolutionize the personal tech industry (and maybe every tech segment), Google Glass. From a brand strategy perspective, this release is near perfect. - Let us know how you'd use this product in the comment section below. Benefits…

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Industry

02.18.2013 2 comments

Will Kickstarter change capitalism?

by Eleanor

This morning on the radio I heard a show about Social Financing. It's something about not-for-profits being less dependant on principal funders, but when they said "social financing" it got me thinking about companies like Kickstarter, an online funding platform for creative projects. It allows people to use social media…

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Yukon’s Quest for social media

by Neil Stephen

(We're using the above photo without permisson, we really hope photographer Alistair Maitland doesn't freak out on us, we just love the photo.) The last 12 days have featured a barrage of never-ending Yukon Quest related images, tweets, videos and status updates. With over 17k likes on Facebook, 1.4k followers…

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Inefficient and Obvious Superbowl commercials

by Eleanor

When I say inefficient and obvious, I'm referring to how the scripts were likely written. If you want to watch this years commercials, look here. Let me know what you think. I spent Sunday nerding out on my new book: Quirky Qwerty. The story of the keyboard @ your fingertips.…

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Can we budget $60,000 to research that please?

by Eleanor

Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have. Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.…

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Unity Clothing - lessons in branding and social media

by Neil Stephen

I'm always on the lookout for local companies who know their brand. Unity Clothing Inc. is one such company. We're facebook friends, no big deal. Manager Chantal Rozon and I had a great Facebook chat about her business, what it's about and how they're using social media to grow. Enjoy.…

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