Industry

02.25.2013 2 comments

Last day for feedback on the Peel Watershed

by Eleanor

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage, on a t-shirt. There are even mascots. Word of mouth is rampant. This is an issue people care deeply about. It's incredible to consider how many channels of communication are making this true. I'm…

Read more

Industry

02.20.2013 3 comments

Holy Smoking Google Glass

by Neil Stephen

Today Google unveiled a quick glimpse into a new product that's set to revolutionize the personal tech industry (and maybe every tech segment), Google Glass. From a brand strategy perspective, this release is near perfect. - Let us know how you'd use this product in the comment section below. Benefits…

Read more

Industry

02.18.2013 2 comments

Will Kickstarter change capitalism?

by Eleanor

This morning on the radio I heard a show about Social Financing. It's something about not-for-profits being less dependant on principal funders, but when they said "social financing" it got me thinking about companies like Kickstarter, an online funding platform for creative projects. It allows people to use social media…

Read more

Yukon’s Quest for social media

by Neil Stephen

(We're using the above photo without permisson, we really hope photographer Alistair Maitland doesn't freak out on us, we just love the photo.) The last 12 days have featured a barrage of never-ending Yukon Quest related images, tweets, videos and status updates. With over 17k likes on Facebook, 1.4k followers…

Read more

Inefficient and Obvious Superbowl commercials

by Eleanor

When I say inefficient and obvious, I'm referring to how the scripts were likely written. If you want to watch this years commercials, look here. Let me know what you think. I spent Sunday nerding out on my new book: Quirky Qwerty. The story of the keyboard @ your fingertips.…

Read more

Can we budget $60,000 to research that please?

by Eleanor

Neuromarketing may not be coming to Whitehorse, Yukon anytime soon, but the results of it already have. Next time you're in Superstore, look for Lay's chips. They changed their packaging from bright yellow to beige because bright yellow lights up the guilt-section of women's brains, which affects the product's appeal.…

Read more

Unity Clothing - lessons in branding and social media

by Neil Stephen

I'm always on the lookout for local companies who know their brand. Unity Clothing Inc. is one such company. We're facebook friends, no big deal. Manager Chantal Rozon and I had a great Facebook chat about her business, what it's about and how they're using social media to grow. Enjoy.…

Read more

Canada’s Winter Identity

by Eleanor

After an extended holiday in Alberta and British Columbia, I'm back in the office and feeling quite connected to the Canadian identity. Can one be nostalgic for the present moment? I felt nostalgic while ice skating across lake Windemere with ancient leather skates and girlish pigtails. (As a side note,…

Read more

Industry

01.02.2013 3 comments

4 Yukon trends to watch in 2013

by Neil Stephen

In no particular order, here's what i'll be paying close attention to from a communications standpoint in 2013. 1) The rise of Yukon mobile Obvious? Yes. At aasman we've built and manage some of Yukon's largest and most trafficked websites. We saw dramatic mobile browsing growth in 2012 and expect…

Read more

Most Read Articles

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more