Five Fixes for a Fab Focus Group

by Krysten

Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…

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2016 in Al’s rearview mirror

by Al

What do I think of, when I look back at 2016? I think of one of our brand workshop participants from last summer who got up near the end of an intense discussion of “the ideas that drive us.” Meaning to go to the washroom, she stood at the open…

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Case Study: Branding for a Bakery

by Eleanor

Last month, Steve wrote a post about the three key stages of branding. This month we want to showcase how one small business has taken the process to heart and how their clientele are responding. Dutch Delicious is a bakery and European grocer in Edmonton. After seeing the branding work we…

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6 tips to better body language

by Krysten

You’ve probably heard it before, but it bears repeating. Research shows that only seven percent of communication is based on the actual words we say. That leaves 93 percent of our communication to the tone of our voice and our body language. Meaning, in many cases, how we communicate is…

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Work

05.19.2016 1 comment

Local Procurement Pays off for the Kiddos

by Eleanor

Yukon Highways and Public works recently tasked us with a challenge that involved researching the magic appeal of cute, cuddly and fuzzy. Our mission: update the current child car-seat safety mascot to reflect the tastes of kids in 2016. Thus, Buckles the safety pup was born! Our master mascot illustrator: Watson…

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Giving up our “secrets”

by Steve

A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have…

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Work

04.05.2016 1 comment

Bringing Beringia into 2016

by Eleanor

Yukon Beringia Interpretive Centre recently launched a new website that was many moons in the making. I had the pleasure of interviewing the project's lead designer, Nicolas Lemieux, about how it came to look and feel so sharp. 1. Eleanor: Why was aasman asked to re-design Beringia.com? Nicolas: The Yukon…

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Keep it Simple Smarty

by Krysten

Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…

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A Sima for all Seasons

by Rona

For years, one of our annual traditions at aasman has been a trip to our local hill for Staff Ski Day. It’s built into our calendar year for the sole purpose of having fun. Sima delivers every year—short waits for comfy lifts, black runs for adrenaline chasers, Hailey’s and Pokey…

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Most Read Articles

Goodbyes and Hellos

A few weeks ago, the hub to our wheel – Cassandra – spread her wings and… Read more

Seven Benefits of Branding

If you’re not an astute investor then, like me, you probably wish you had one in… Read more

Flaunt Your Flaws

In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of… Read more

From Start to Finish

Many of you may wonder how a job at aasman goes from a client’s communications problem… Read more

Transcending your brand

The world is a big place, with billions of people in it, having a billion different… Read more

Clarify Your Brand: The Audit

What do you do best? What are you passionate about doing? What can you make money… Read more