It’s fair to say the flashy CTV Olympic studios and young hosts certainly helped bring a new energy to those 2010 Vancouver Olympics. As a nation we were so engulfed in the medal chase that we collectively ignored the overplayed "Believe" anthem, clearly hooked to the patriotic IV.
The broadcasting changes all sort of made sense. It was a passing of the torch, Mansbridge to Dutchyshun, it was nice to see our TSN favorites getting their shot at the Olympics, and so we ate it up like delicious gluten-free cupcakes MMmmm.
Now the queen is two years older, Canadian uniforms are a little bit lamer (admit it) and London’s gone and put on it’s best Sunday dress– it’s high tea at The Palace.
The question is, are eyes still showing up?
CTV didn’t help itself in 2010 when it made the unfortunate move of providing video coverage exclusively via Silverlight (a Microsoft software only 65% of computers support today and even less supported back then). As a Mac/Chrome man myself, it annoys me and certainly bruises my perception of the CTV digital brand. That I couldn’t watch the opening ceremonies or other coverage on my laptop as I’d planned is foreign to me. I suspect I’m not alone.
In March we learned that Canada brings home the gold when it comes to Internet usage, averaging 45 hours a month online per canuck – highest in the world. So why would CTV choose to neglect 35% of the largest online audience on the planet when it comes to Olympics coverage?
It’s understandable if Microsoft provided some sort of financial restitution for this choice, decisions around revenue and the Olympics have always existed. However, given the digital migration to streaming video, I can’t help but think CTV is closing its doors for the next two weeks on the exact audience those flashy studios and young hosts were meant to lure in – the young demographic.
If Mansbridge were in charge I’d be able to snag a video and audio podcast of every event, instead I’m stuck reading about the Olympics. My findings? Beach Volleyball - not as interesting in print.