"Dare to Drink Where Your Daddy Did" isn't short and snappy, but the alliteration and implications far make up for that.
Judging by the rocking good time had by all at the Pit Pub under the Westminster Hotel on Saturday at the Dawson City Music Festival (DCMF), I reckon the cycle of future daddies may continue. It's a hilarious and fitting angle in a town where it's illegal to make buildings look modern and "bush men" come in from mining camps to drink on the weekend.
The above hotel has it's own inspiring proposition to suit. The Westminster Hotel claims to be "the romance capital of the Yukon" and states it loudly on a banner in Rosewood type as you enter the festival gates.
Have you ever stayed there? I haven't, I'm too scared. I love the new marketing though.
As a side note, how did the Westminster Hotel manage to be Lead Sponsor the festival? Impressive for a dodgy little gem.