Putting up Christmas lights is a great way to communicate feelings of joy and light, but with the increasing use of the internet for shopping, communicating, and reading the news, it's harder to decorate… unless you're the Yukon News. 

Aasman animated a festive header for the Yukon News website that includes a narrative of Yukon winter experiences.

Happy holidays!



by Jon Gel

Although this is a fun and festive header, every time I go to the News’ site I have to wait for the animation to load. I wish there was a way to opt out or have the site set a cookie so that if you’ve been there before you don’t have to see the animation. I know its just a a small bit of load time but after I’ve seen the animation once I don’t want to see it again.

I’m sure my habit of going to my favorites folder and ‘open all in tabs’ doesn’t help but this is the only site out of the 14 in my news folder that gives me any grief.


by Margriet Aasman

Love it. I can see it again and again. That’s just me.


by Zeke

Thanks Jon for the input, you raise a good point. I just reviewed the load numbers on the site and see that in fact, the complete banner represents a small amount of the total (about 4%). I think that before looking at cookies and options to toggle features, users would benefit more from some overall site optimization. We’ll look into these ideas some more and see if something can be done.


by Jon Gel

Thanks Zeke!
It seems like the animation is the last thing to load ... so while I can see the headlines I need to wait for the animation before I can click on anything else. Probably not a big deal for most users and is likely the result of my surfing style of opening numerous tab in numerous windows. Maybe I should just be more patient. :)

“When you make something no one hates, no one loves it”
- Tibor Kalman


Most Read Articles

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more