There is a dirty little secret many folks don't want you to know - There is no such thing as a social media expert.
If you've attended a conference, browsed a book store or, god help you, Googled a social networking question lately, then you know what I'm talking about. The sheer volume of men and women purporting to be experts in a field that until recently didn't exist is preposterous.
Let's take Malcolm Gladwell's research and agree it takes at least 10 000 hours to become an expert at something. The math breaks down like this: A person would need to spend 5.46 hours a day researching and practicing social networking for five years straight with zero days off (Merry Twittistmas!) in order to be deemed an "expert" in social media.
How many marketing professionals have added "Social Media Expert" to their resume over the last 5 years? These are folks working full time jobs with long hours to serve clients who need sound marketing assistance but somehow they've found five hours a day to practice social media? Seriously? I can't find five hours to watch Home Alone 1 & 2 in succession. To give you an idea of the time frame we're talking about, LinkedIn & MySpace launched in 2003, Facebook in 04', Youtube in 05' and Twitter in 06'.
One more thing: I lied.
There are social media experts—they work for Facebook, Google, Twitter and other companies yet to be launched. Don't get me wrong, many folks can provide sound advice on how to use social media to communicate with your audience (Aasman included), just beware the claim of an "Expert."