It all began last summer. Heather, aasman’s administrative guru/media purchaser, and essential office do-it-all girl, kept company during the endless summer days with a fish.
It was her first fish-sitting gig. Little did Heather know how important that wall-eyed carassius auratus (that’s smart for goldfish, dummies) was going to be to her.
Alas, as it usually goes with summer love, it wasn’t meant to last. Heather and the fish had to part ways. Lonely for gilled companionship in the dark days of winter, especially in an office of mouth-breathing co-workers, Heather longed for the fish-days of summer.
Being a proactive person, Heather grabbed the aasman credit card and headed for the nearest pet store. She found the perfect friend to keep her company in the front office.
Heather leaned back in her chair, gazed at her fishy friend. . . and drew a complete blank as to his name. Bob? Walter? How embarrassing. . .
Um. So basically aasman now has a fish. We have it on authority (Paul) that this is a dude-fish. Help us name our new aasman mascot and help Heather find a proper way to address her friend during their heart-felt talks at break time. If we choose your name, you'll win a prize!
Last month, Steve wrote a post about the three key stages of branding. This month we… Read more
Compelling communication is like an apple. It’s got a shiny red exterior to attract attention, tasty… Read more
What ever happened to Pokemon Go? It was just this past summer...Yukoners wandering Whitehorse like zombies,… Read more
inCharge has been busy of late with a new ad campaign, new website, and point-of-purchase rebate… Read more