Whitehorse is one of those funny places where new businesses seem to appear out of thin frosty air–maybe I missed the grand opening, maybe there wasn't one or maybe it hasn't happened yet.
Recently, Wanted Apparel, Blackbird Bakery and La Patrona have come on the scene. I discovered each of them–a clothing shop, a bakery, and a Mexican restaurant–in a different way.
It got me thinking about first impressions; a crucial part of a brand experience. It's worth noting that the first impression isn't necessarily at the store itself; the first point of customer contact could be by word-of-mouth, online, at the store itself, in an ad ….
We know that a first impression is lasting and dictates whether someone comes back again or passes on a good review. Here are a few things to consider when experiencing a business for the first time (or creating that experience):
- What does the outward appearance tell me about what's inside?
- What will I tell people about my experience? (what's the one thing I want my customers to tell other people?)
- How does this first encounter invite me (or my customers) to come inside? If this encounter is online or in paper, is the pertinent location and hours easy to find?
How do you hear about new Whitehorse businesses, and how do you respond to them? What makes you walk through the door. Are you keen to jump right in? Do you wait to see if they're still there in six months? What other new businesses are out there?
Here are a few ways to find these newbies:
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