Whitehorse is one of those funny places where new businesses seem to appear out of thin frosty air–maybe I missed the grand opening, maybe there wasn't one or maybe it hasn't happened yet.

Recently, Wanted Apparel, Blackbird Bakery and La Patrona have come on the scene. I discovered each of them–a clothing shop, a bakery, and a Mexican restaurant–in a different way.

It got me thinking about first impressions; a crucial part of a brand experience. It's worth noting that the first impression isn't necessarily at the store itself; the first point of customer contact could be by word-of-mouth, online, at the store itself, in an ad ….

We know that a first impression is lasting and dictates whether someone comes back again or passes on a good review. Here are a few things to consider when experiencing a business for the first time (or creating that experience):

- What does the outward appearance tell me about what's inside?
- What will I tell people about my experience? (what's the one thing I want my customers to tell other people?)
- How does this first encounter invite me (or my customers) to come inside? If this encounter is online or in paper, is the pertinent location and hours easy to find?

How do you hear about new Whitehorse businesses, and how do you respond to them? What makes you walk through the door. Are you keen to jump right in? Do you wait to see if they're still there in six months? What other new businesses are out there?

Here are a few ways to find these newbies:

La Patrona

Blackbird Bakery

Wanted Apparel



by Eleanor

Has you gone there yet?


by Eleanor

ehem, sorry, HAVE you gone there yet? To any of the above?


by Jen

I haven’t gone to any of the above but I’d really like to check out both the bakery and restaurant.


by kylewith

I’ve seen interesting things on throughout Social Networks where business that haven’t opened yet start to build momentum by putting a lot of effort into this social account.

Then once they open they have at least enticed a larger group of people. I guess they would still need to prove it during that first visit, however at least that community would feel more connected to that business.


by Eleanor Rosenberg

Thanks for your comment Kyle,

Building awareness before the opening is key if you’re not making a grand entrance. It’s really important that people actually know to come to the business once it’s open and social networks are a great way to tell them.

That happened to me for two of the above businesses. For one of them I had to try really hard to find the location on the website. That problem might have lost a lot of potential new customers. Luckily, I was committed and emailed them for the info!


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