A great way of presenting a new concept to your audience is to use a metaphor.
This charming campaign in the Frankfurt International Airport is advertising a newspaper that has changed format and become smaller. Instead of selling the features of the product—like how a smaller paper is easier to hold and read—baby versions of prominent world leaders grab our attention and get the point across quickly.
If you have an idea on the go, what metaphor might you use to explain it?
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