A great way of presenting a new concept to your audience is to use a metaphor.
This charming campaign in the Frankfurt International Airport is advertising a newspaper that has changed format and become smaller. Instead of selling the features of the product—like how a smaller paper is easier to hold and read—baby versions of prominent world leaders grab our attention and get the point across quickly.
If you have an idea on the go, what metaphor might you use to explain it?
I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more
Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more