A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have turned. We have become the teachers and several small businesses in town have become the students.

We just finished our second Introduction to Marketing Communications workshop series offered through the Whitehorse Chamber of Commerce and made possible with the help of the Canadian Northern Economic Development Agency (CanNor). In these workshops we’ve been giving up a few of our marketing communications strategies and techniques for getting the right message to the right audience in the right way and time.

No matter what type of business you’re in—and our workshops hosted a diverse range from individual consultants to retailers to convention centre staff—these three “rights” must form the core of your communications. They may seem simple, intuitive even, but in reality they’re not. Too often businesses and organizations jump to questions like “what social media platform should I use?” or “how do I know if my newspaper ads are working?” instead of first asking “what unique benefits do I provide?” and “what does my target audience look like?” Figure out the answers to those questions and others like it and the right media spaces become more obvious.

After two rounds of the courses, we can officially say they’ve been a resounding success. Our goal was to provide students with the tools they need to develop their own version of the three rights for their unique businesses. Based on the overwhelmingly positive responses so far, we’ve reached it…and we’ve all had a lot of fun along the way.

We hope to continue offering these courses and may even be looking to expand them in the near future. If you’re interested in participating, reach out to the Whitehorse Chamber of Commerce and get on the waiting list for our next round coming soon… We’ll look forward to seeing you!


By the way, here's what some of the participants had to say:

"This has been the most useful course I have taken in 3 years (and most helpful)" - Glenys Baltimore, The Claim

"Really informative – I was not sure what to expect but left after every workshop with new and valuable information." - Kim Stavert, Coast High Country Inn, Best Western, Gold Rush

I "liked how structured it was and ended with social media allowed to really understand how to optimize the material as the foundation had been built."


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