The Yukon is a small community with an even smaller business community. This can have its advantages and disadvantages. On one hand, we are like a close family–when there are issues or problems we can often turn to other local businesses for support and/or advice. However, in such a small marketplace our neighbours are also our competition.
Sometimes in an attempt to position our business or company with clients we might fall into the bad habit of directly or indirectly speaking ill of the competition. Slamming other companies always looks petty and tacky and it can even make a client feel foolish if they had chosen a competitor first.
We all want to shine and to highlight what sets us apart from our competition–and that is healthy. But remember to showcase your company’s transparency, honesty and integrity–be positive about your company, not negative about someone else’s. Smart marketing is about demonstrating commitment to clients from sale to delivery of the product, and even with a follow-up to determine the client’s satisfaction.
What types of things do you do to sell yourself to your clients and customers? It never hurts to re-evaluate your own business practices.
With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more
From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more
Today, we are going to learn about an item that we use everyday but rarely give… Read more
1. English is my second language. 2. Once a year, I make the world’s best… Read more
Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more