Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message to its most essential core takes hours of strategic and creative thinking. I think it’s safe to say that these ads were focused down and targeted for the right audience, at the right time, in the right way. Words we live by.

Which one is your favourite?