When it comes to our core business, brand clarification, our overriding strategy is: simplification –> clarification –> amplification.
Or in other words: relentlessly reduce all brand data to its essence, use clear and resonant language to position the brand in an actionable way, then communicate it accordingly.
Well, it turns out that simplification is also the new mantra for marketing—as in simplify the decision-making process for increased sales and brand loyalty.
I think this article from Forbes provides some valuable insight as we go about developing marketing initiatives, both for our clients and our own company.
Social marketing and engagement are still important to consider, especially for non-retail communication, but the principle of keeping it simple resonates.