Have you seen this guy? You know, the one wandering around downtown big cities with his freshly oiled beard, man-scaped hair and pressed flannel shirt? He’s sporting that undone-yet-done look that’s often difficult – and time consuming – to achieve.

In a word he’s: The Lumbersexual.

You must have heard of him. He’s part hipster, part metrosexual and he has taken the internet by storm. Target has created a line just for him and dating sites are launching lumbermatch.com. Ladies – if you’re looking for that bearded man’s man, you now have a place to go.

However, Yukoners have been rocking this look for years. They do it naturally, afterall they are the authentic Lumbersexual. The lumbersexual man is essentially an urban woodsman and the Yukoner well, he’s just a woodsman. A trendy woodsman. And the rest of the world is rolling with the trend. Our trend.

We’ve been living this brand for decades, and I guess the rest of the world is just catching on. So – why now? Why the sudden fad? 

Maybe we will never know the answer. In the meantime Yukon, keep rocking that lumberstyle. You are a trendsetter. 

 

Be the first to comment




Most Read Articles

Taking Advantage of Tourism

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more